{"id":8803,"date":"2014-07-25T20:23:28","date_gmt":"2014-07-26T03:23:28","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8803"},"modified":"2014-07-25T20:23:28","modified_gmt":"2014-07-26T03:23:28","slug":"these-old-school-marketing-badasses-aint-getting-any-younger-yo","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/these-old-school-marketing-badasses-aint-getting-any-younger-yo\/","title":{"rendered":"These Old School Marketing Badasses Ain&#8217;t Getting Any Younger, Yo?"},"content":{"rendered":"<p>Behold&#8230;<\/p>\n<p>Below&#8217;s the Brian Kurtz interview I promised.<\/p>\n<p>Brian is the Executive Vice President of Boardroom &#8212; a 9-figure\u00a0per year book and newsletter publisher who some call the\u00a0&#8220;mastermind&#8221; behind their operation. He was also named Marketer of\u00a0the Year by Target Market Magazine. And, he got to work\u00a0side-by-side with legendary copywriters like Gary Bencivenga, Doug\u00a0D&#8217;anna and even the late great copywriters Mel Martin (inventor of\u00a0fascination bullets &#8212; yeah, those delightfully obnoxious bullets\u00a0all us wannabe Mel Martins write were perfected by him) and Eugene\u00a0Schwartz &#8212; who he was good friends with.<\/p>\n<p>He&#8217;s also seen millions of dollars in split tests.<\/p>\n<p>Has some completely unique perspectives on marketing.<\/p>\n<p>(You ain&#8217;t hearing anywhere else.)<\/p>\n<p>And, is simply brilliant.<\/p>\n<p>(As you&#8217;ll see.)<\/p>\n<p>However, a word of warning:<\/p>\n<p>Due to some technical thingies beyond our control, the last 20\u00a0minutes of our talk was cut off &#8212; including a couple of subscriber\u00a0Q&amp;A&#8217;s.<\/p>\n<p>Hey, my bad.<\/p>\n<p>But, that doesn&#8217;t make it a bad interview.<\/p>\n<p>Oh, no, no, no, no&#8230;<\/p>\n<p><strong>Just the opposite my fine feathered little droogling.<\/strong><\/p>\n<p>I got to geek out with Brian about things like the most profitable\u00a0lessons he learned from the recently deceased &#8220;grand puba&#8221; of\u00a0direct marketing Marty Edelston&#8230; the most profitable copywriting\u00a0lessons he learned talking with Gene Schwartz&#8230; the craziest test\u00a0results (the ones that made him go &#8220;I can&#8217;t BELIEVE that worked!&#8221;)\u00a0he&#8217;s seen&#8230; tips on what and when to oursource if you want to grow\u00a0a 7, 8 or 9 figure business&#8230; who he thinks are the top\u00a0copywriters of all time (and which are the top ones today to\u00a0study)&#8230; and a ho&#8217; bunch mo&#8217;.<\/p>\n<p>I had a blast listening to Brian talk marketing.<\/p>\n<p>And, you will, too.<\/p>\n<p>Guaranteed.<\/p>\n<p>Or your money back.<\/p>\n<p>To listen free click this link:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.BenSettle.com\/Interviews\/Brian-Kurtz\/BenSettle-BrianKurtz.mp3\">Click Here To Listen To The Brian Kurtz Interview<\/a><\/strong><\/p>\n<p>(I&#8217;ll post the transcript probably next week.)<\/p>\n<p>Enjoy&#8230;<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> One of the parts that got cut out was how to attend the Titans\u00a0Of Direct Response Brian&#8217;s hosting. All the best old school direct\u00a0response marketing genius&#8217;s will be under one roof.<\/p>\n<p>Like Jay Abraham.<\/p>\n<p>Gary Bencivenga.<\/p>\n<p>Dan Kennedy.<\/p>\n<p>Joe Sugarman.<\/p>\n<p>Ken McCarthy.<\/p>\n<p>Parris Lampropoulos.<\/p>\n<p>David Deutsch.<\/p>\n<p>And a bunch more old school guys that have been at this for longer\u00a0than most of us have been alive.<\/p>\n<p>Nothing like this has been done before.<\/p>\n<p>And, will never be done again.<\/p>\n<p>In fact, I was just talking with my friend copywriter Ray Edwards\u00a0and he was saying he&#8217;s going because he &#8212; to this day &#8212; regrets\u00a0not going to Gary Bencivenga&#8217;s event in 2004, or getting to meet\u00a0the late great Gary Halbert. Good point&#8230; I mean, let&#8217;s face it,\u00a0all due respect (and I really mean that)&#8230; but these old school\u00a0badasses who have forgotten more than we&#8217;ll ever learn on the\u00a0subject due to the rigors of direct mail ain&#8217;t getting any younger,\u00a0yo?<\/p>\n<p>For more info on that, go to:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.titansofdirectresponse.com\" target=\"_blank\" rel=\"noopener\"><strong>www.titansofdirectresponse.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behold&#8230; Below&#8217;s the Brian Kurtz interview I promised. Brian is the Executive Vice President of Boardroom &#8212; a 9-figure\u00a0per year book and newsletter publisher who some call the\u00a0&#8220;mastermind&#8221; behind their operation. He was also named Marketer of\u00a0the Year by Target Market Magazine. And, he got to work\u00a0side-by-side with legendary copywriters like Gary Bencivenga, Doug\u00a0D&#8217;anna and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-8803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8803"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8803\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}