{"id":8821,"date":"2014-08-10T06:30:23","date_gmt":"2014-08-10T13:30:23","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8821"},"modified":"2014-08-10T06:30:23","modified_gmt":"2014-08-10T13:30:23","slug":"the-secret-of-racking-the-shot-gun","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-secret-of-racking-the-shot-gun\/","title":{"rendered":"The Secret Of Racking The Shot Gun"},"content":{"rendered":"<p>On today&#8217;s &#8220;Ben Settle Show&#8221; podcast&#8230;<\/p>\n<ul>\n<li><strong>The single best way ever invented for getting someone&#8217;s attention (whether in an ad, an email or for any other reason).<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What the Holy Bible says about getting not just attention&#8230; but complete, undivided, &#8220;ignore everything else but your message&#8221; attention&#8230; in your advertising.<\/li>\n<\/ul>\n<ul>\n<li><strong>My uncensored (and, as usual, accurate) opinion on using so-called &#8220;scare tactics&#8221; to get attention in emails and ads.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>2 examples of shock-effect subject lines. (Do this kind of subject line right and people can&#8217;t &#8220;unread&#8221; what you write them &#8212; you&#8217;ll stick in their heads forever.)<\/li>\n<\/ul>\n<ul>\n<li><strong>How to startle people into reading your headlines without &#8220;scaring&#8221; them with lame scare tactics.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>An example of how a sales letter made people want to buy a product they didn&#8217;t even have the problem it promised to solve.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why selling prevention is a big fat waste of time.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>And, of course, a bunch more&#8230;<\/li>\n<\/ul>\n<p>Download your lovin&#8217; here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettleShow.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettleShow.com\/itunes<\/strong><\/a><\/p>\n<p>Make sure you leave us a review.<\/p>\n<p>It&#8217;ll put hair on your chest&#8230;<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On today&#8217;s &#8220;Ben Settle Show&#8221; podcast&#8230; The single best way ever invented for getting someone&#8217;s attention (whether in an ad, an email or for any other reason). What the Holy Bible says about getting not just attention&#8230; but complete, undivided, &#8220;ignore everything else but your message&#8221; attention&#8230; in your advertising. My uncensored (and, as usual, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-8821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8821"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8821\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}