{"id":8821,"date":"2014-08-10T06:30:23","date_gmt":"2014-08-10T13:30:23","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8821"},"modified":"2014-08-10T06:30:23","modified_gmt":"2014-08-10T13:30:23","slug":"the-secret-of-racking-the-shot-gun","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-secret-of-racking-the-shot-gun\/","title":{"rendered":"The Secret Of Racking The Shot Gun"},"content":{"rendered":"
On today’s “Ben Settle Show” podcast…<\/p>\n
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The single best way ever invented for getting someone’s attention (whether in an ad, an email or for any other reason).<\/strong><\/li>\n<\/ul>\n
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What the Holy Bible says about getting not just attention… but complete, undivided, “ignore everything else but your message” attention… in your advertising.<\/li>\n<\/ul>\n
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My uncensored (and, as usual, accurate) opinion on using so-called “scare tactics” to get attention in emails and ads.<\/strong><\/li>\n<\/ul>\n
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2 examples of shock-effect subject lines. (Do this kind of subject line right and people can’t “unread” what you write them — you’ll stick in their heads forever.)<\/li>\n<\/ul>\n
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How to startle people into reading your headlines without “scaring” them with lame scare tactics.<\/strong><\/li>\n<\/ul>\n
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An example of how a sales letter made people want to buy a product they didn’t even have the problem it promised to solve.<\/li>\n<\/ul>\n
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Why selling prevention is a big fat waste of time.<\/strong><\/li>\n<\/ul>\n