Once upon a time I received a really cool gift from Gary Bencivenga\u00a0(universally considered the world’s greatest living copywriter).<\/p>\n
It was a 32-page book called:<\/p>\n
“Obvious Adams”<\/strong><\/p>\n It’s a short story about an advertising man who was not the best or\u00a0most skilled copywriter… but whose ads were ultra successful\u00a0simply because he knew how to spot the “obvious” solutions to\u00a0problems.<\/p>\n It’s an absolutely fascinating read, too.<\/p>\n And, it teaches a special kind of “mindset.”<\/p>\n (Not found in other marketing books.)<\/p>\n More:<\/p>\n Even though it’s 98-years old, it’s even MORE relevant today<\/span>.<\/strong><\/p>\n Case in point:<\/p>\n At our last “Oceans 4” mastermind workshop we were talking about\u00a0how to increase conversions to OTO’s (one time offers). And, I\u00a0kinda just brain farted out an idea to the room.<\/p>\n It was an idea I had long thought about.<\/p>\n And, had always wondered if anyone tested.<\/p>\n (I had never tested it myself because I don’t have a large product\u00a0line — which it requires to test.)<\/p>\n Anyway, what was this idea?<\/p>\n I can’t say.<\/p>\n Everything taught at Oceans 4 is confidential<\/em>.<\/p>\n Everything stays in the room.<\/p>\n And, we don’t allow recordings.<\/p>\n But, I can say this:<\/p>\n Daegan Smith (arguably the world’s top list building guy — who\u00a0attended as our special trainer last time) said this “obvious” idea\u00a0that, to our collective knowledge, nobody had ever tested, would\u00a0add at least $100k over the course of this year (he even gave me a\u00a0nice testimonial saying so).<\/p>\n I know, I know…<\/p>\n I’m being an ad-hole here not saying, ain’t I?<\/strong><\/p>\n I can feeeeel the anger in you, young Skywalker.<\/p>\n But don’t let it bother you.<\/p>\n Because the “magic” was not in the idea.<\/p>\n It was in the OBVIOUSNESS of it.<\/p>\n There was zero genius behind the idea.<\/p>\n (As much as I’d like to say so….)<\/p>\n Yet, at least 2 other people in the room (including one of the\u00a0single most successful marketers in the muscle building niche) are\u00a0enthusiastically testing it.<\/p>\n Anyway, the point?<\/p>\n Everyone seems to teach complicated.<\/p>\n Everyone seems to value complicated.<\/p>\n Everyone seems so easily seduced by complicated.<\/p>\n But the best, most profitable and life-changing marketing ideas are\u00a0rarely complicated at all — usually, they are simple,\u00a0easy-to-implement, and ignored by the majority.<\/p>\n More:<\/p>\n That one obvious idea was just ONE of dozens that weekend<\/span>.<\/strong><\/p>\n And, it probably wasn’t even close to the most profitable idea —\u00a0especially compared to the testing data, ideas and real-world\u00a0tactics flying around the room from the other Oceans 4 guys, the\u00a0attendees and our other guests… which included companies like the\u00a0#1 company on Clickbank<\/strong>… Agora Financial (9-figure per year\u00a0newsletter empire)<\/strong>… a media buyer who buys $10+ million per year\u00a0in media<\/strong>… the world’s top sales funnel consultant<\/strong>… the\u00a0affiliate manager for one of the top Internet marketing teachers on\u00a0the planet<\/strong>… and the list goes on.<\/p>\n These masterminds are just ridiculously valuable.<\/p>\n Nobody can fathom why we only charge $5k.<\/p>\n But, that’s what it is this time.<\/p>\n And, *obviously*, spots are going fast.<\/p>\n (We only allow 8 max in the room).<\/p>\n If you want more info simply reply to this email.<\/p>\n Let me know what kind of business you have (some businesses we\u00a0can’t allow in — such as businesses that compete with attendees\u00a0already signed up to go) and any questions you have.<\/p>\n I’ll get you the info you need.<\/p>\n And, who knows?<\/p>\n Maybe I’ll see ya in Austin in October.<\/p>\n But you best hurry.<\/p>\n Giddy-up.<\/p>\n Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":" Once upon a time I received a really cool gift from Gary Bencivenga\u00a0(universally considered the world’s greatest living copywriter). It was a 32-page book called: “Obvious Adams” It’s a short story about an advertising man who was not the best or\u00a0most skilled copywriter… but whose ads were ultra successful\u00a0simply because he knew how to spot […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-8825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8825"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8825\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}