He makes a good point:<\/p>\n
(About Monday’s email regarding all the plagiarized swiping thing\u00a0going on — and how it kills your sales, regardless of what your\u00a0favorite goo-roo says.)<\/p>\n
“Nothing makes me lose trust for a marketer more quickly than\u00a0getting bombarded with “echo emails” . . . (or “echo blog posts” .\u00a0. . or “echo” anything . . . ) I ethically-borrowed that term from\u00a0Breakthrough Advertising….They become Echo Ads….They pay no\u00a0attention to unique product-market-timing relationship that exists\u00a0at the moment. Echo emails, echo blog posts, echo products, echo\u00a0headlines, echo everything. Blah. “Shallow . . . widespread . . \u00a0ineffective.”<\/strong><\/p><\/blockquote>\n
True ‘dat.<\/p>\n
Another smart reader replies:<\/p>\n
“These marketers everyone looks up to and takes notes from has\u00a0these horrendous marketing practices where they say idiotic things\u00a0like “steal” this or that from your competition or even from the\u00a0marketers themselves…And I think this is what has lead to the IM\u00a0community attracting so many good for nothing, lazy bums…”<\/strong><\/p><\/blockquote>\n
Yeppers.<\/p>\n
It’s the exact mentality I’m railing against.<\/p>\n
But you know what the irony is?<\/p>\n
The part I can’t help but laugh at?<\/p>\n
Whenever I get a hold of someone indoctrinated in the swipe &\u00a0plagiarize mindset and teach them my email methodology, they\u00a0realize how they’ve been essentially stealing from themselves.<\/p>\n
When they think, they make more sales.<\/p>\n
When they tell their own stories, they make more sales.<\/p>\n
When they use their own personality, they make more sales.<\/p>\n
Suddenly it dawns on them they’ve been like Linus in the Charlie\u00a0Brown cartoons — treating their swipe files like a security\u00a0blanket while sucking their thumbs.<\/p>\n
Like Dumbo, they realize didn’t need the feather to fly<\/span>.<\/strong><\/p>\n
They had it in them the whole time.<\/p>\n
Ah well.<\/p>\n
I know this falls on a lot of deaf ears.<\/p>\n
The IM world is full of lazy bums.<\/p>\n
And, that ain’t gonna change.<\/p>\n
But, you know what?<\/p>\n
It’s GOOD news for me and my “Email Players” subscribers.<\/p>\n
While our competitors plagiarize and look like idiots to their own\u00a0lists… literally stealing money from themselves… we stand out\u00a0like an honest politician in Congress.<\/p>\n
Easily capturing market share.<\/p>\n
Easily taking top positioning with our lists.<\/p>\n
And, easily, scooping up the profits.<\/p>\n
If you want to join us, go here:<\/p>\n