{"id":8917,"date":"2014-08-26T06:30:15","date_gmt":"2014-08-26T13:30:15","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8917"},"modified":"2014-08-26T06:30:15","modified_gmt":"2014-08-26T13:30:15","slug":"how-this-mad-men-era-ad-agency-shortcut-its-market-research","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-this-mad-men-era-ad-agency-shortcut-its-market-research\/","title":{"rendered":"How This &#8220;Mad Men&#8221; Era Ad Agency Shortcut Its Market Research"},"content":{"rendered":"<p>So I recently dived back into the golf market.<\/p>\n<p>And, since it isn&#8217;t information I&#8217;m selling (which I was selling\u00a0before) but something completely different, that nobody else is (at\u00a0least not using the format and mechanism we are), I had to\u00a0re-examine the market a lot more closely.<\/p>\n<p>In other words&#8230;<\/p>\n<p>There are no competitors to study.<\/p>\n<p>No ads I can analyze to see how they approached it.<\/p>\n<p>And, no swipe file of ads to raid for guidance.<\/p>\n<p><strong>Ordinarily I&#8217;d have been flying <em>blind<\/em>.<\/strong><\/p>\n<p>But, I wasn&#8217;t.<\/p>\n<p>You see, my fine feathered little droogie, your boy Ben has an ace\u00a0up his sleeve when it comes to learning about what a list (and\u00a0market) wants so he can better sell to them.<\/p>\n<p>An ace I rarely see anyone else use.<\/p>\n<p>An ace I learned by observing an ooooold school ad agency.<\/p>\n<p>What is it, you ask?<\/p>\n<p>Well, what I did was, I used this trick I learned by studying what\u00a0the Norman B. Norman agency would do to get inside their market&#8217;s\u00a0head and psychology when they created their ad campaigns, and\u00a0applied it to our Facebook group.<\/p>\n<p>(We don&#8217;t even have a list).<\/p>\n<p>The result?<\/p>\n<p>I got TONS of market intel.<\/p>\n<p>I know exactly what their objections are. Exactly how much they\u00a0want what we&#8217;re offering. (Without even knowing it exists yet.)\u00a0And, exactly what to say in the copy, emails, etc.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">It&#8217;s the ultimate market research shortcut<\/span>.<\/strong><\/p>\n<p>And guess ye what?<\/p>\n<p>I reveal exactly what it is and how it works in the September\u00a0&#8220;Email Players&#8221; issue.<\/p>\n<p>Best part:<\/p>\n<p>It&#8217;s simple.<\/p>\n<p>Quick to apply.<\/p>\n<p>And, mucho profitable, too.<\/p>\n<p>Subscribe here to get it in time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So I recently dived back into the golf market. And, since it isn&#8217;t information I&#8217;m selling (which I was selling\u00a0before) but something completely different, that nobody else is (at\u00a0least not using the format and mechanism we are), I had to\u00a0re-examine the market a lot more closely. In other words&#8230; There are no competitors to study. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,14],"tags":[],"class_list":["post-8917","post","type-post","status-publish","format-standard","category-email-marketing","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"So I recently dived back into the golf market. 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