{"id":8934,"date":"2014-08-31T15:00:59","date_gmt":"2014-08-31T22:00:59","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=8934"},"modified":"2014-08-31T15:00:59","modified_gmt":"2014-08-31T22:00:59","slug":"the-5-step-sales-letter-formula-thats-so-simple-even-a-goo-roo-can-do-it","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-5-step-sales-letter-formula-thats-so-simple-even-a-goo-roo-can-do-it\/","title":{"rendered":"The 5-Step Sales Letter &#8220;Formula&#8221; That&#8217;s So Simple Even A Goo-roo Can Do It"},"content":{"rendered":"<p>In today&#8217;s &#8220;Ben Settle Show&#8221; podcast I bloviate about:<\/p>\n<ul>\n<li><strong>Why the 2 &#8220;most mailed&#8221; sales letters in history had no headline.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The 1st (most important) thing I taught my copywriting apprentice.<\/li>\n<\/ul>\n<ul>\n<li><strong>My &#8220;dumbed down&#8221; 5-step million dollar sales letter process. (This is the exact same &#8220;structure&#8221; I&#8217;ve used to write every 7-figure earning sales letter I&#8217;ve ever written &#8212; including ads that are still running, unbeaten by other copywriters, for the past 7 years.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The second most important part of your sales letter (the headline is #1, most think the PS is #2 &#8212; but they&#8217;re wrong. It&#8217;s this other part we talk about.)<\/li>\n<\/ul>\n<ul>\n<li><strong>How to get not just attention&#8230; but *undivided* attention in your ads and sales letters.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to arrange it so even people who don&#8217;t think they need your product will suddenly realize they do&#8230; and even buy it on the spot.<\/li>\n<\/ul>\n<ul>\n<li><strong>The #1 mistake people make when writing stories in ads.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The best TV show to watch if you write sales letters. (Each episode is basically a sales letter &#8220;template&#8221; and in line with one of the late great copywriter Gene Schwartz&#8217;s criteria for movies copywriters should watch. Of course, we talk about what movies he insisted copywriters watch, too&#8230;)<\/li>\n<\/ul>\n<ul>\n<li><strong>The single most important skill to learn if you write ads. (And nope, it ain&#8217;t telling stories, writing headlines, good &#8220;writing&#8221;, or anything most people talk about.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why I rarely use a &#8220;PS&#8221; in emails.<\/li>\n<\/ul>\n<ul>\n<li><strong>How to master writing bullet points. (Many times people will buy very expensive products because of ONE bullet buried on page 18 of a sales letter&#8230; simply because a bullet got &#8217;em and they had to buy. Here&#8217;s the best way to learn in the fasted time possible&#8230;)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The 2 copywriters I study the most. (I admittedly base this 5-step sales letter structure on their ads.)<\/li>\n<\/ul>\n<ul>\n<li><strong>A &#8220;no creativity required&#8221; way to write sales letter stories.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>And a ho&#8217; bunch mo&#8217;&#8230;<\/li>\n<\/ul>\n<p>Get your sales letter lovin&#8217; here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettleShow.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettleShow.com\/itunes<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s &#8220;Ben Settle Show&#8221; podcast I bloviate about: Why the 2 &#8220;most mailed&#8221; sales letters in history had no headline. The 1st (most important) thing I taught my copywriting apprentice. My &#8220;dumbed down&#8221; 5-step million dollar sales letter process. (This is the exact same &#8220;structure&#8221; I&#8217;ve used to write every 7-figure earning sales letter [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-8934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=8934"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/8934\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=8934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=8934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=8934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}