{"id":9039,"date":"2014-10-12T06:30:16","date_gmt":"2014-10-12T13:30:16","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9039"},"modified":"2014-10-12T06:30:16","modified_gmt":"2014-10-12T13:30:16","slug":"how-to-crawl-into-your-markets-psychology-using-stories","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-crawl-into-your-markets-psychology-using-stories\/","title":{"rendered":"How To Crawl Into Your Market&#8217;s Psychology Using Stories"},"content":{"rendered":"<p>How to crawl into your market&#8217;s psychology with stories<\/p>\n<p>Today&#8217;s &#8220;Ben Settle Show&#8221; podcast episode it&#8217;s ALL about storytelling in your ads, emails, and sales letters:<\/p>\n<ul>\n<li><strong>How human beings are &#8220;hard wired&#8221; to be persuaded by stories.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How presidential candidates use stories to get people to believe their bullshit claims and promises.<\/li>\n<\/ul>\n<ul>\n<li><strong>Two movies whose stories were world class sales letters simply because of the stories they told. (One of the movies wasn&#8217;t even trying to &#8220;sell&#8221; anyone on joining the Navy, yet it worked so well Navy recruiters were setting up shop inside theaters while it ran.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How a simple story is helping to save thousands of the 400,000+ kids in East Africa who are being tortured, raped, killed, and abused.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why simple storytelling is the most profitable kind.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>5 ways to tell stories in your marketing that almost can&#8217;t fail.<\/li>\n<\/ul>\n<ul>\n<li><strong>How to use stories to sell people on products they didn&#8217;t realized they even needed.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why people love to read about others who have their &#8220;symptoms.&#8221;<\/li>\n<\/ul>\n<ul>\n<li><strong>How to use stories to make big claims without sounding like you&#8217;re bragging.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The right (and wrong) way to use parables in advertising.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why the famous John Caples piano ad is misleading. (If you were to do what he did in that ad in the health, financial, or biz opp markets, you&#8217;d probably get taken away in handcuffs.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to use dusty old history books to make &#8220;boring&#8221; products sound exciting and interesting.<\/li>\n<\/ul>\n<ul>\n<li><strong>What to do if you can&#8217;t think of what to say in your ads and you have a looming deadline coming up. (Don&#8217;t panic, just do this and it&#8217;ll be all good in the marketing &#8216;hood.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>One of the best kinds of stories to tell in the first email of an auto-responder sequence.<\/li>\n<\/ul>\n<ul>\n<li><strong>And more, More, MORE&#8230;<\/strong><\/li>\n<\/ul>\n<p>Producer Jonathan thought this episode was so valuable, it could be a course we sell&#8230; and we very well might do just that.<\/p>\n<p>Is he right?<\/p>\n<p>Is it really that valuable?<\/p>\n<p>Only one way to find out, babycakes.<\/p>\n<p>And that&#8217;s to download it here while it&#8217;s still free:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettleShow.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettleShow.com\/itunes<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to crawl into your market&#8217;s psychology with stories Today&#8217;s &#8220;Ben Settle Show&#8221; podcast episode it&#8217;s ALL about storytelling in your ads, emails, and sales letters: How human beings are &#8220;hard wired&#8221; to be persuaded by stories. How presidential candidates use stories to get people to believe their bullshit claims and promises. Two movies whose [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-9039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9039"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9039\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}