{"id":9100,"date":"2014-10-17T06:30:05","date_gmt":"2014-10-17T13:30:05","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9100"},"modified":"2014-10-17T06:30:05","modified_gmt":"2014-10-17T13:30:05","slug":"ben-o-nomics","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/ben-o-nomics\/","title":{"rendered":"Ben-o-nomics"},"content":{"rendered":"<p>An &#8220;Email Players&#8221; subscriber askeths:<\/p>\n<blockquote><p><strong>I have a 30-day autorespondeur using your system.<\/strong><\/p>\n<p><strong>It converts well.<\/strong><\/p>\n<p><strong>Within this 30-day autorespondeur, 80% of my sales occur the first\u00a07 days.<\/strong><\/p>\n<p><strong>So let&#8217;s say I make 10 sales in 30 days : I make 8 sales in 7 days\u00a0(1 email for 1 sale approx.). Then, I send 23 more emails and\u00a0make&#8230; only 2 additional sales (12 emails for 1 sale only !).<\/strong><\/p>\n<p><strong>Question is: what difference would it make to write 70 more emails ?<\/strong><\/p>\n<p><strong>Will I then make 1 sale every 20, 30 or 40 emails ?<\/strong><\/p>\n<p><strong>OR will I get a big reward from readers that were just so skeptical\u00a0they HAD to go through 100 emails ?<\/strong><\/p><\/blockquote>\n<p>Excellent question.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">It comes down to simple ben-o-nomics<\/span>.<\/strong><\/p>\n<p>But first, some context:<\/p>\n<p>His question was regarding a teaching I did about how I like to set\u00a0up 90 emails in a sequence. I do this based on how well this has\u00a0worked for me and certain clients as far as overall conversions\u00a0over time.<\/p>\n<p>(Not opens, clicks, etc, which are irrelevant compared to sales.)<\/p>\n<p>Everyone&#8217;s milage will vary.<\/p>\n<p>But, using his example:<\/p>\n<p>Over the long term, even 1-2 extra sales can add up to hundreds\u00a0more sales (especially when you count back end transactions from\u00a0those couple extra sales) over the coming months, years, decades,\u00a0etc.<\/p>\n<p>More:<\/p>\n<p>Some people just aren&#8217;t ready to buy right away.<\/p>\n<p>Why?<\/p>\n<p>Who knows?<\/p>\n<p>Maybe they just don&#8217;t have the money.<\/p>\n<p>Maybe the problem your product solves simply isn&#8217;t painful enough\u00a0yet, but they stick around in case it &#8220;flares&#8221; up.<\/p>\n<p>Or, maybe they&#8217;re just procrastinators.<\/p>\n<p>(Got lots of them out there.)<\/p>\n<p>So I take a long term view.<\/p>\n<p>One or two extra sales per month can compound on itself over time,\u00a0and turn into many extra rubles &#8212; epecially if you have a strong\u00a0back end.<\/p>\n<p>So that&#8217;s my humble (but accurate) opinion.<\/p>\n<p><strong>The hard part for most is writing that many emails.<\/strong><\/p>\n<p>90 emails?<\/p>\n<p>Shiiiiiiiit.<\/p>\n<p>Most people can&#8217;t write 9.<\/p>\n<p>Or, they simply don&#8217;t have time.<\/p>\n<p>The solution?<\/p>\n<p>Next month&#8217;s &#8220;Email Players&#8221; issue reveals exactly how to bang out\u00a0emails fast &#8212; even in as little as 4-minutes or less.<\/p>\n<p>No joke, amigo.<\/p>\n<p>I&#8217;ve done it many times.<\/p>\n<p>And, you will, too.<\/p>\n<p>That is, if you get in on time.<\/p>\n<p>Subscription info here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An &#8220;Email Players&#8221; subscriber askeths: I have a 30-day autorespondeur using your system. It converts well. Within this 30-day autorespondeur, 80% of my sales occur the first\u00a07 days. So let&#8217;s say I make 10 sales in 30 days : I make 8 sales in 7 days\u00a0(1 email for 1 sale approx.). Then, I send 23 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-9100","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9100"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9100\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}