{"id":9104,"date":"2014-11-09T06:30:06","date_gmt":"2014-11-09T14:30:06","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9104"},"modified":"2014-11-09T06:30:06","modified_gmt":"2014-11-09T14:30:06","slug":"top-10-copywriting-products-on-planet-earth","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/top-10-copywriting-products-on-planet-earth\/","title":{"rendered":"Top 10 Copywriting Products On Planet Earth"},"content":{"rendered":"
On today’s “Ben Settle Show” Producer Jonathan and I rap about the top 10 copywriting books, courses, and resources.<\/p>\n
We also reveal:<\/p>\n
\n
The #1 most important thing I learned studying Gary Bencivenga — the man who is universally considered the world’s greatest living copywriter. (Nope, it’s not using proof, it’s something far more important…)<\/strong><\/li>\n<\/ul>\n
\n
The “other” Matt Furey email course (not his original — I have no idea how to find that one anymore, so don’t ask) that had a ginormous impact on my writing.<\/li>\n<\/ul>\n
\n
Why you shouldn’t hang out with other copywriters while writing your ads.<\/strong><\/li>\n<\/ul>\n
\n
How the late (great) copywriter Gene Schwartz gave himself an instant advantage over his competitors — even copywriters who were probably better than him.<\/li>\n<\/ul>\n
\n
When long copy will work against you.<\/strong><\/li>\n<\/ul>\n
\n
What copywriters can learn from taking Viagra that can save them a lot of time writing their ads.<\/li>\n<\/ul>\n
\n
Where to buy “Breakthrough Advertising” if you can’t find it on amazon or ebay.<\/strong><\/li>\n<\/ul>\n
\n
The most famous direct mail copywriter you’ve probably never heard of… and the big copywriting lesson I learned from him.<\/li>\n<\/ul>\n
\n
How to get a “crash course” in direct marketing for $9.95.<\/strong><\/li>\n<\/ul>\n
\n
The non-copywriting resource that can teach you more about writing pithy and tight copy than any other book, course, or resource I’ve ever seen.<\/li>\n<\/ul>\n
\n
How to make yourself impervious to any would-be copywriting client’s shenanigans, games, or bullshit. (Doing this almost guarantees clients treat you with respect, pay you what you’re worth, and don’t try to screw you over.)<\/strong><\/li>\n<\/ul>\n
\n
A friendly warning to clients who mistreat copywriters and can’t understand why nobody with talent wants to work for them.<\/li>\n<\/ul>\n
\n
The copywriting seminar that saved my business.<\/strong><\/li>\n<\/ul>\n