Talk about feeling underpaid.<\/p>\n
“Email Players” subscriber Peter Pearson bluntly rubs it in:<\/p>\n
Hi Ben –<\/strong><\/p>\n
I’m a recent subscriber to email players and got the Copywriting<\/strong>\u00a0Grab Bag.<\/strong><\/p>\n
So I thought I would take what I learned out for a test drive.<\/strong><\/p>\n
Your influence made a dramatic impact.<\/strong><\/p>\n
Here’s what I mean.<\/strong><\/p>\n
Two emails.<\/strong><\/p>\n
1 phone call<\/strong><\/p>\n
That’s it.<\/strong><\/p>\n
No sales page<\/strong><\/p>\n
No guarantee<\/strong><\/p>\n
No Product launch Formula<\/strong><\/p>\n
No funnel system<\/strong><\/p>\n
No Bonus<\/strong><\/p>\n
No testimonials<\/strong><\/p>\n
Really short copy<\/strong><\/p>\n
I didn’t tell them what it cost<\/strong><\/p>\n
No P.S summarizing amazing benefits<\/strong><\/p>\n
Just two emails and a phone call describing the product.<\/strong><\/p>\n
One week later.<\/strong><\/p>\n
$181,000 in sales and a sold out program.<\/strong><\/p>\n
In fact it would seem I violated almost all copywriting rules.<\/strong>\u00a0Could I have made it better by applying more of the items above? A<\/strong>\u00a0split test would probably yield a clearer answer. But all I did was<\/strong>\u00a0get inspired by you.<\/strong><\/p>\n
But maybe I just got lucky. Nah.<\/strong><\/p>\n
For some of your clients, I imagine selling this much would be good<\/strong>\u00a0but not that great. But in the arena of selling training to<\/strong>\u00a0therapists it’s a home run.<\/strong><\/p>\n
The product?<\/strong><\/p>\n
A 1 year mastermind mentoring group that was the highest priced<\/strong>\u00a0training by far that anyone in our profession (psychotherapy) had<\/strong>\u00a0ever done.<\/strong><\/p>\n
$18,000 for 1 year. (discount if they paid in full up front)<\/strong><\/p>\n
The group filled and turned two were turned away because they did<\/strong>\u00a0not have the “right stuff”.<\/strong><\/p>\n
If you want to see one of the emails -it has your fingerprints all<\/strong>\u00a0over it- I enclosed it below.<\/strong><\/p>\n
I also have read most of the material from copywriting legends and<\/strong>\u00a0find your style and tone the easiest to absorb and apply.<\/strong><\/p>\n
You copywriting approach helps us (my wife Ellyn is also a<\/strong>\u00a0psychologist) reach and train more couples therapists in a more<\/strong>\u00a0effective way. Result? More couples will lead more satisfying lives<\/strong>\u00a0and so will their children. And we will earn more.<\/strong><\/p>\n
Talk about a double win!<\/strong><\/p>\n
Your influence is illustrated in these words by French philosopher<\/strong>\u00a0Guillaume Apollinaire:<\/strong><\/p>\n
“Come to the edge,” he said. <\/strong>
\nThey said, “We are afraid.”<\/strong>
\n“Come to the edge,” he said.<\/strong>
\nThey came. He pushed them. <\/strong>
\nAnd they flew.”<\/strong><\/p>\nThank you again for the long shadow you cast on the copywriting<\/strong>\u00a0landscape.<\/strong><\/p>\n