During our Vegas “Oceans 4” mastermind last February, I had the\u00a0chance to meet and talk with the One Gary Halbert-Trained\u00a0Copywriter to Rule Them All:<\/p>\n
Scott Haines.<\/p>\n
Scott is easily one of the world’s top direct response copywriters.<\/p>\n
He’s written for everyone from infomercial gurus and New York Times\u00a0Bestselling Authors… to $100+ million per year direct marketing\u00a0companies… to even business and marketing giants like Jay\u00a0Abraham, Gary Halbert (who personally trained him) and Donald Trump.<\/p>\n
By the way…<\/p>\n
Scott’s Donald Trump ad is one of my all-time favorite ads to study.<\/p>\n
And, yes, I’m going to show you how to get it.<\/p>\n
(Be patient, my little Droogie.)<\/p>\n
Anyway, that was the first time I met Scott in person. But, I met\u00a0him via email years earlier. And, back then, I conducted an\u00a0interview with him based on questions my list submitted.<\/p>\n
Below is that interview.<\/p>\n
Read it.<\/p>\n
Enjoy it.<\/p>\n
And, yes, profit ye from it.<\/p>\n
Also…<\/p>\n
At the end you can see a special offer for his advanced copywriting\u00a0course, if’n you’re interested. I’m also including almost $1000\u00a0(“for real” retail value people actually paid for, not phony\u00a0made-up Internet marketing goo-roo value) worth of bonuses if you\u00a0buy from my affiliate link.<\/p>\n
Ready?<\/p>\n
Then, as the Joker would say:<\/p>\n
Here. we. GO —-<\/p>\n
QUESTION:<\/strong> What do you do daily\/weekly\/monthly to keep your\u00a0copywriting edge as sharp as possible?<\/p>\n SCOTT HAINES:<\/strong> As a busy freelancer, I write a lot of copy. Also, I\u00a0coach copywriters (I’ve been a featured coach in every one of John\u00a0Carlton’s Simple Writing System Workshops… plus… I have a\u00a0handful of private coaching clients.). And I still read a lot of\u00a0good copy. Beyond that, I reread the classic marketing\/advertising\u00a0books periodically. These five more often than the others…<\/p>\n 1.Scientific Advertising by Claude Hopkins<\/p>\n 2.My Life in Advertising by Claude Hopkins (NOTE: You can get both 3.Tested Advertising Methods by John Caples (4th Edition or 4.How To Make Your Advertising Make Money by John Caples<\/p>\n 5.The Robert Collier Letter Book by Robert Collier<\/p>\n I used to copy out sales letters by hand… and also… lots of\u00a0headlines. Not so much anymore. I talk more about doing those\u00a0things in my Shortcut Copywriting Secrets(tm) Mini-Course. I’ll\u00a0reveal how you can get a free copy a little later. SCOTT HAINES:<\/strong> Working with Gary was the very best thing that ever\u00a0happened to me. As far as what it was like… there’s just not\u00a0enough space here to do it justice. I could easily write a whole\u00a0book on our strange and crazy adventures together. And someday I\u00a0might.<\/p>\n I will, however, give you three gems I learned from him…<\/p>\n 1. One time, on his houseboat in Bayside Marina in Downtown\u00a0Miami, he asked me this question…<\/p>\n “Do you know the #1 reason why most people<\/strong>\u00a0buy something from an advertisement?”<\/strong><\/p>\n I thought about it and replied, “Sure, self-interest.” Then he\u00a0told me something I’ll never forget, he said…<\/p>\n “That’s not it… the #1 reason most people<\/strong> He then went on to say, “Sure, self-interest is very important, but\u00a0curiosity trumps it.”<\/p>\n I can’t give you a whole lesson here on how to put curiosity to use\u00a0in your copy but, I can tell you, at the very least, curiosity\u00a0needs to be a strong element in your headlines and bullets.<\/p>\n 2. “Nothing is impossible for a man who refuses to listen to\u00a0reason.” This was one of Gary’s favorite sayings. And it’s how he\u00a0lived. He didn’t let anything stand in his way. I saw him get\u00a0things done that bordered on the impossible… and… it’s because\u00a0he didn’t listen to most people’s “reasoning” or pay attention to\u00a0their idea of “common sense”.<\/p>\n He lived a “No Limits” lifestyle. In fact, he had a dive watch\u00a0that had “No Limits” on the face of it to constantly remind himself\u00a0of how to think.<\/p>\n 3. “More answers will be found through movement than will ever be\u00a0found through meditation.” Another Halbertism I strive to live by.\u00a0Here’s a quick “Gary story” that explains this aphorism fully:<\/p>\n Many years ago we were in Key West–at our good buddy Rocko’s\u00a0house–looking for places to stay. And we were searching thorough\u00a0the classifieds in the Key West Citizen newspaper. Anyway, after I\u00a0looked for awhile, I started discussing options with Rocko. You\u00a0know, why this or that may or may not be a good idea… and so on.\u00a0Well, after about five minutes of this uncertainty, Gary grabbed\u00a0the paper from me, and literally said…<\/p>\n “I do know this, movement beats meditation any day.”<\/em><\/strong><\/p>\n Then, he picked up the phone, went down through the classifieds,\u00a0and in two, maybe three minutes tops was talking to someone about\u00a0coming by to see a place “right now”. And in less than 10 minutes,\u00a0he and Rocko were out the door. And in about an hour, he was back\u00a0with the keys to his new place.<\/p>\n Me? When they returned, I was still looking at the classifieds\u00a0with no place to stay (except on Rocko’s couch).<\/p>\n I’ve never forgotten that lesson. It was one of the most dramatic\u00a0demonstrations I’ve ever witnessed of someone getting something\u00a0done immediately.<\/p>\n Sure, finding a place to rent may seem like a trivial or small\u00a0thing… but… Gary could just as deftly and quickly knock out\u00a0monstrous obstacles and problems, as well. SCOTT HAINES:<\/strong> Mail them what Halbert called an A-pile letter. An\u00a0A-pile letter is a simple, white, #10 envelope with a typed or\u00a0handwritten address–in blue ink, if handwritten–and a corner card\u00a0that only reveals your return address with a “live” first-class\u00a0postage stamp. Do that, and if you are selling something, do a\u00a0complete sales job.<\/p>\n Better: Offer them something free… no strings attached. Or a free\u00a0trial. In the long run, that’s usually the most\u00a0profitable–although not the least hassle-free–way to do business. It’s how Boardroom, Rodale and many other large direct marketing\u00a0companies operate. SCOTT HAINES:<\/strong> There are too many to list… however… I gave you\u00a0three very good ones earlier.<\/p>\n QUESTION:<\/strong> What have you done over the years to increase your\u00a0production SPEED? Do you start with the order form as some people\u00a0recommend? Do you write all the way through and then go back to\u00a0edit? Do you write in blocks then piece the letter together?<\/p>\n SCOTT HAINES:<\/strong> Write! It’s that simple. The more you write, the\u00a0better\/faster you will get.<\/p>\n Some things that help: Timed writing periods with breaks. By now,\u00a0most copywriters have heard the late, great Gene Schwartz’ advice\u00a0about writing for 33 minutes and 33 seconds… and then… taking a\u00a05 or 10 minute break before starting again. It works. It keeps\u00a0you fresh.<\/p>\n The thing is, I strive (and you should also) to do as much work as\u00a0possible, while staying as fresh as possible… which… by the\u00a0way, is something I learned from a Russian workout book. Timed\u00a0periods with breaks help with that.<\/p>\n Having a daily writing goal helps, too. Such as, 2 pages a day…\u00a0or one or two thousand words. Writing first thing in the morning\u00a0helps. Also, consistency. If you write every day at the same\u00a0time, your subconscious gets used to the routine and tends to help\u00a0you out a bit more.<\/p>\n I don’t start with the order form. I know direct marketing legend\u00a0Ted Nicholas is a big proponent of that technique–and I don’t\u00a0really disagree with his reasons for starting there–it just doesn’t\u00a0work that well for me. I usually start with the headline.<\/p>\n Sometimes, if I’m having a little trouble getting started, I’ll\u00a0write the bullets first… which is something I learned from my\u00a0long-time friend and colleague, John Carlton.<\/p>\n I often do write a piece from stem to stern. But I also write in\u00a0pieces. It varies depending on complexity, my energy level,\u00a0workload, et cetera. SCOTT HAINES:<\/strong> Here’s the short answer (because the complete answer\u00a0takes up a whole section in my copywriting course): I mostly have\u00a0them send me everything (product, promos, results, any and all\u00a0data). Then, I block out a day, or two, or three and go through it\u00a0all.<\/p>\n After that (and also during the process), I develop a list of\u00a0questions and then get on the phone with them. Sometimes, however,\u00a0I just hop on the phone with them blind. Sometimes, I have\u00a0multiple phone calls. I may or may not hop on the Internet for\u00a0research… it just depends on how complete my start package is. SCOTT HAINES:<\/strong> Another subject that takes up a whole chapter in my\u00a0copywriting course… so… I just don’t have the space to answer\u00a0that question here. SCOTT HAINES:<\/strong> I see you’ve read my bio. Anyway, I do a complete\u00a0selling job regardless of price. Of course, it’s less of a chore\u00a0to get someone to part with $20 bucks versus $20,000. That is, the\u00a0higher the price, the more you need of everything — words, proof,\u00a0risk-reversal, and so on.<\/p>\n Having said that, though, I believe I have had good success selling\u00a0the higher-end stuff because of my confidence or my mindset. I\u00a0just don’t hesitate when offering something expensive. I write\u00a0with full conviction and fully expect them to buy. A lot of people\u00a0have mental hurdles when it comes to asking for a considerable\u00a0amount of money… and… it shows in their writing. I don’t. And\u00a0that, again, I believe makes the difference. SCOTT HAINES:<\/strong> You don’t get to the big bucks until you earn it. It\u00a0sounds like you are on your way. Keep it up. Add to your\u00a0successes until you DO have a big binder full.<\/p>\n If you want some advice on leapfrogging your way up the ladder,\u00a0read Robert Ringer’s book, Winning Through Intimidation. (The\u00a0updated version has been retitled: To Be or Not to Be Intimidated? That is the Question. A much lamer title, by the way.)<\/p>\n Just be careful of what you ask for. It’s a lot of responsibility\u00a0to take someone’s business and ten to fifteen thousand (or more) of\u00a0their dollars into your hands. If you do so before you’re ready,\u00a0you’re going to be in for a very bumpy ride. SCOTT HAINES:<\/strong> No, I’ve never tried. Halbert did it a couple of\u00a0times. The first time with his Coat-of-Arms promotion. And he did\u00a0it with at least one diet promotion (maybe more than one, I can’t\u00a0remember) by choosing people in the DMV database (or various DMV\u00a0databases) based on their height\/weight on their Driver Licenses. I’m not 100% sure, but I don’t think you can access that\u00a0information anymore. SCOTT HAINES:<\/strong> I have a report that details exactly what I’d do\u00a0titled:<\/p>\n The Haines Method(tm)<\/strong> I’ll tell you how you can get a copy in just a minute. SCOTT HAINES:<\/strong> Keep working at it. Use that success story. Build\u00a0upon each success you have. That brings something up… I’m in my\u00a015th year as a freelancer, and there are guys out there in their\u00a0first few years trying to charge as much (and in many cases, much\u00a0more) than I do. It’s ridiculous. They don’t have the chops or\u00a0the track record. And, like I said earlier, be careful, getting a\u00a0lot of money for something you’re not prepared for is a recipe for\u00a0disaster. SCOTT HAINES:<\/strong> John’s Simple Writing System is superb. As I\u00a0mentioned before, I’ve been a featured coach every time he’s held\u00a0it. But, if you’re truly new, you need to fill in the gaps in your\u00a0education. You need to read the classic texts on marketing and\u00a0advertising and get grounded in the basics.<\/p>\n Here’s a quick story to illustrate what I mean: 10 years ago, I had\u00a0a meeting with Jay Abraham in his office. During the meeting, Jay\u00a0asked me how many times I’d read Scientific Advertising by Claude\u00a0Hopkins. Proud of myself, I said, “Seven times.” And he\u00a0immediately shot back with, “That’s not enough. I’ve read it over\u00a050 times.”<\/p>\n Jay probably has the best marketing mind of anyone alive. And,\u00a0before he ever did any of his seminal thinking on the subject, he\u00a0immersed himself in the greats who came before him.<\/p>\n You should do the same. What I’ve chosen to do is sale nutritional supplements (Virility,\u00a0Bladder Control, Prostate, etc.)<\/p>\n My first promotion will offer the product at a\u00a0pre-sale\/pre-formulation discounted price.<\/p>\n Here’s my question to Scott.<\/p>\n How and what would you do to generate that kind of money?… i.e.\u00a0Copy strategies, marketing strategies, etc…to get it going.<\/p>\n SCOTT HAINES:<\/strong> I’m not trying to be rude, but if you’re starting\u00a0from dead scratch with little to no money and little to no\u00a0experience in this market, you’re delusional. It’s a very good\u00a0market, but it’s also highly-competitive with pretty sophisticated\u00a0customers.<\/p>\n If you think you’re going to swoop in and clean up against some of\u00a0the best companies and promotions going today, be prepared for a\u00a0brutal reality check.<\/p>\n Selling nutritional supplements is a business… meaning… you\u00a0better be prepared to absorb some setbacks while you’re learning\u00a0the ropes. There’s a lot you can’t know going in… and… you’re\u00a0going to pay for that lack of knowledge in time and money lost.<\/p>\n Read Michael Masterson’s, Seven Years to Seven Figures. It’ll go a\u00a0long way toward clearing up your thinking. SCOTT HAINES:<\/strong> You’ve got this all wrong. You are talking about a\u00a0tactic versus a strategy. The long sales letter is a tactic that\u00a0works… and probably will for the foreseeable future. The other\u00a0deal is a strategy. And it has ALWAYS been more profitable to do\u00a0longer-term, educational-based, rapport- building marketing to\u00a0prospects and customers.<\/p>\n I mentioned Jay Abraham before. He’s a master at this type of\u00a0overall strategy. But that doesn’t mean he doesn’t use the\u00a0“tactic” of doing a complete sales job via the long-form sales\u00a0letter when he’s offering something. SCOTT HAINES:<\/strong> Flow and smoothness. A simple, direct style. Very\u00a0few (if any) ten-dollar words. And always, ALWAYS, read your copy\u00a0out loud to find the rough spots. SCOTT HAINES:<\/strong> I generally don’t include much “teaching” in my\u00a0promotions. Not that it doesn’t work, I just tend to lean more\u00a0toward a curiosity-building\/takeaway approach. So I can’t give you\u00a0any ratio or specifics. You’ll have to test it for yourself.<\/p>\n (NOTE: If I were writing a magalog or bookalog, I’d include more\u00a0giveaway info… because… that’s the whole purpose of those\u00a0formats… to make your advertisement look\/read more like valuable\u00a0content.) SCOTT HAINES:<\/strong> Fortunately, this doesn’t happen very often… but…\u00a0it does happen. If it never happens, you’re just not doing enough.\u00a0But if something does fail, the first step is always analysis to\u00a0determine the possible problem. And, depending on the answer (or\u00a0answers), I might change offer, pricing, headline, theme… or…\u00a0scrap the whole thing and try something completely different.<\/p>\n I wish I could give you a better answer… but each case is unique\u00a0with all kinds of different variables. SCOTT HAINES:<\/strong> You can do that… but a better solution is to offer\u00a0to do some spec work. Spec meaning they only pay you if it works. Or, last resort, you can offer to do totally free work on the\u00a0contingency that, if it’s successful, you can include it in your\u00a0portfolio… along with the results and possibly a testimonial from\u00a0the client. And it wouldn’t hurt to try to work in a subsequent\u00a0paid assignment into the agreement.<\/p>\n John Carlton calls this the “Shameless Whore” phase… and…\u00a0whether you like it or not, and even though you’re an experienced\u00a0writer, you’ve got to spend some time there. Everyone does. SCOTT HAINES:<\/strong> Research can grow beyond 60% to as little as 5% or\u00a0less. Example: When I first started writing financial promos (more\u00a0than a decade ago), my research was as much as 75%-80% of the total\u00a0project. These days, it’s less than 10% and sometimes 0%. SCOTT HAINES:<\/strong> Easy. John D. MacDonald. He penned the Travis McGee\u00a0series of novels.<\/p>\n Halbert got me hooked on him and that series. Quick story (that\u00a0I’ve told elsewhere, but it’s relevant, so I’m going to repeat it\u00a0here):<\/p>\n Shortly after I first started working with Halbert (back in 1998),\u00a0we took a trip from Miami down to the Florida Keys. Marathon to be\u00a0exact. And while in Marathon, we stopped at a bookstore. I picked\u00a0up a health book to help me with a current project and Gary picked\u00a0up a few paperbacks. After we got back in the car, Gary handed me\u00a0one of the paperbacks and said…<\/p>\n “You’ll always remember where you were when<\/strong> And, quite obviously, I still do. In fact, on a somewhat recent\u00a0vacation to the Keys, I passed by that bookstore and the memory of\u00a0him giving me that book was as vivid as the day he did it.<\/p>\n Anyway, at that time, Gary didn’t say, “Read this, it’ll make you a\u00a0better copywriter.” No, he just told me that once I start reading\u00a0Travis McGee, I’ll become addicted. And I did. Not a rabid\u00a0addiction, but I slowly worked my way through the entire series (21\u00a0books in all) over roughly 10 years.<\/p>\n And now that I’m finished with all the books in the Travis McGee\u00a0series, I consider that gift one of the most important things I\u00a0ever received from Gary. Why? It’s simple…<\/p>\n Reading Those Books Made Me<\/strong> And good storytelling (“in print” or “in person”) is paramount to\u00a0persuasion and selling.<\/p>\n Also, one of the earlier questions was about making writing\u00a0transparent. If you want an example of transparent writing, read a\u00a0McGee novel. You’ll almost never notice his style or the words…\u00a0you’ll just be engrossed in the story. SCOTT HAINES:<\/strong> In my Shortcut Copywriting Secrets(tm) Mini-Course, I\u00a0have a whole section devoted to this subject titled…<\/p>\n “How To Write Killer Moneymaking Copy Even On<\/strong> I’ll tell you how you can get a free copy in my answer to the next\u00a0question. SCOTT HAINES:<\/strong> True, I did remove my course from the market because\u00a0I wanted to focus on some projects in other markets. And I’m still\u00a0doing that. However, I have recently pull it off the shelf and\u00a0Ben’s readers have a chance to get a copy.<\/p>\n I agreed under one condition… we have a 4-day time limit on the\u00a0offer. After that, I’m shelving it again. If you’re interested,\u00a0you can check out all the details here…<\/p>\n www.copywritinggrabbag.com\/haines<\/strong><\/a><\/p>\n I should mention the course comes with a swipe file of my “Hottest\u00a0Sales Letters” and the quick-start, quick-study guide I mentioned\u00a0earlier titled:<\/p>\n The Haines Method(tm) For Quick Copywriting Mastery!<\/strong><\/p>\n Also, everyone who orders will receive–within 24 hours, by\u00a0e-mail–my Shortcut Copywriting Secrets(tm) Mini-Course, a recorded\u00a0interview discussing the 7 Secrets in the Mini-Course… and…\u00a0another written report on copywriting.<\/p>\n Here’s the link again…<\/p>\n www.copywritinggrabbag.com\/haines<\/strong><\/a><\/p>\n How’d you like them mangos?<\/p>\n Scott is da MAN at copywriting.<\/p>\n I’ve had a chance to rap with him a few time over phone recently,\u00a0and I told him if anyone buys his course through my affiliate link\u00a0I will also include (at my expense, regardless of where you live in\u00a0the world) these bonuses:<\/p>\n (1) “Crypto Marketing Secrets” book:<\/strong><\/p>\n This is the entire 30-issue run of The Crypto Marketing Newsletter.<\/p>\n (Which ran from early 201o through mid 2012).<\/p>\n This book is not for sale anywhere else. Less than 30 people on the\u00a0planet possess it. And, it’s a “for real” $810.00 value (the run\u00a0was 30 issues, and each issue costed $27)<\/p>\n NOTE:<\/p>\n This is a *physical* book that will be sent by mail.<\/p>\n (At my expense).<\/p>\n \n(2) Choose any back issue of “Email Players”<\/strong><\/p>\n You’ll get a pdf of my most current “Email Players” issue catalog.\u00a0Pick any issue you want and I’ll send it to you (again, at my\u00a0expense, anywhere in the world).<\/p>\n Back issues go for $97.00 a piece.<\/p>\n So, again, not fantasy land goo-roo value.<\/p>\n This is for real retail value.<\/p>\n \n(3) The exact bullet points template I use<\/strong><\/p>\n This document contains the bullet points template I have on my desk\u00a0(it’s next to my left arm now, as I type this, and is always there)\u00a0that I use in emails and sales letters..<\/p>\n It’s short cut my writing time by a factor 10.<\/p>\n (Easy).<\/p>\n The only other way to get this is buying my $297 “Copywriting Grab\u00a0Bag” product. But, I’ll include it with your free “Email Players”\u00a0issue and “Crypto Marketing Secrets” book.<\/p>\n Anyway, there you have it.<\/p>\n That’s a lot o’ goodies.<\/p>\n All yours.<\/p>\n And, all free.<\/p>\n But, Only if you buy Scott Haine’s copywriting course from my “buck\u00a0naked” affiliate link before Sunday at midnight (pacific time).<\/p>\n Here’s the link:<\/p>\n
\nof Hopkins’ books in one combined edition.)<\/p>\n
\nearlier, if you can find one.)<\/p>\n
\nQUESTION:<\/strong> What was it like working directly with Gary Halbert, and\u00a0what were the top 3 “gems” you learned from him?<\/p>\n
\nbuy something is because of curiosity.”<\/strong><\/p>\n
\nQUESTION:<\/strong> What is the best way to gain trust with a customer when\u00a0all you have is their mailing address and they have never heard of\u00a0you or what you do before?<\/p>\n
\nQUESTION:<\/strong> What are the ‘key takeaways’ you learned while mentoring\u00a0with Gary?<\/p>\n
\nQUESTION:<\/strong> What is the method you use from start to finish for doing\u00a0the information gathering from clients (audio, phone, internet\u00a0research etc.)?<\/p>\n
\nQUESTION:<\/strong> What are some of your most secret tricks to writing the\u00a0best bullets?<\/p>\n
\nQUESTION:<\/strong> What are the things that you do differently (if any) with\u00a0your copy when selling a $19 book vs. a $10,000 course? Or do you\u00a0follow the same principles no matter what?<\/p>\n
\nQUESTION:<\/strong> I’d like to ask Scott about getting clients when you\u00a0don’t have a huge track record. I’ve written some high performing\u00a0website copy, and five sales letters that turned around the\u00a0businesses response by more than 300%. But I don’t have a “binder”\u00a0full of successes yet. How do I get to the big bucks?<\/p>\n
\nQUESTION:<\/strong> Have you been able to make a compiled list payout? If so\u00a0what?<\/p>\n
\nQUESTION:<\/strong> If you were self-studying copywriting, today, what type\u00a0of daily curriculum would you set up for yourself?<\/p>\n
\nFor Quick Copywriting Mastery!<\/strong><\/p>\n
\nQUESTION:<\/strong> If you still were a relatively new (but accomplished)\u00a0copywriter with a good track record of performing for a single\u00a0client thus far (i.e. made them almost $500K in the last six\u00a0months), how would you position and effectively market yourself to\u00a0land newer and higher paying clients?<\/p>\n
\nQUESTION:<\/strong> As Scott got started what were his steps to A class? I’m\u00a0new, I graduated from John Carlton’s SWS and I realize that is a\u00a0first step, but what’s next in the whole picture?<\/p>\n
\nQUESTION:<\/strong> Here’s my problem. I need to clear $150,000, after taxes\u00a0by next year. This allows me to get debt-free.<\/p>\n
\nQUESTION:<\/strong> There seems to be a growing divergence of opinion on what\u00a0makes top-selling copy in the “new economy.” There are those in\u00a0the old school who espouse the long sales letter – problem, pain,\u00a0solution, offer model. On the other hand, there is a growing band\u00a0saying that people are sick of being sold to and want a more\u00a0harmonious, longer-term rapport with marketers. I see successful\u00a0and unsuccessful versions of both sides. What do you think?<\/p>\n
\nQUESTION:<\/strong> Schwartz (and other greats) talks about not drawing\u00a0attention to the copy – in essence, making the copy transparent. What do you do to avoid drawing attention to your copy? What’s\u00a0your test?<\/p>\n
\nQUESTION:<\/strong> In selling Information\/Advice products: What’s your\u00a0approach? Some suggest mixing “teaching” with “selling” in a\u00a0promotion. What do you suggest avoiding and what sort of balance\u00a0do you want to get between information\/’golden nuggets’ and\u00a0‘selling’?<\/p>\n
\nQUESTION:<\/strong> What do you do if a promotion fails? Where do you begin\u00a0to rewrite? Do you begin with the appeal? The theme or Idea? The\u00a0Lead? Or do you kill the entire thing and begin from scratch?<\/p>\n
\nQUESTION:<\/strong> How can an experienced writer, but inexperienced\u00a0copywriter break in and start building clips for a portfolio? You\u00a0must have a portfolio before anyone will take you serious and pay\u00a0you accordingly. Do you make up “dummy” copy ads?<\/p>\n
\nQUESTION:<\/strong> How much time do you spend researching in relation to the\u00a0total project?<\/p>\n
\nQUESTION:<\/strong> I know that most great copywriters read a lot of great\u00a0writing. Who is your favorite fiction author, and why?<\/p>\n
\nGary Halbert bought you your first Travis McGee novel.”<\/strong><\/p><\/blockquote>\n
\nA Better Storyteller!<\/strong><\/p>\n
\nQUESTION:<\/strong> How do you get in the right frame of mind to write copy? How do you get your “game face” on?<\/p>\n
\nThose Days When Your Mind Is Completely Frozen!”<\/strong><\/p>\n
\nQUESTION:<\/strong> Where can I find more of your sales letters to study\u00a0since “Shortcut Copywriting Secrets” is off the market? I really\u00a0want to see more of your work.<\/p>\n