“Email Players” subscriber Nick Quick asks about writing bullets:<\/p>\n
“I can’t remember if it was in an email or in an issue of email\u00a0players but a little while back you said something to the effect of\u00a0‘copywriting is ALL about the Bullet Points’. First off, what did\u00a0you say exactly? Second, do you have a preferred resource for\u00a0writing kick ass bullet points?”<\/strong><\/p><\/blockquote>\n
Timely question…<\/p>\n
Answers:<\/p>\n
1. I heard Gary Halbert say for him (I think it was in an interview\u00a0he did with Michel Fortin) it was all about getting to the bullets\u00a0first.<\/p>\n
And it makes sense, too.<\/p>\n
Bullets do most of the heavy lifting.<\/p>\n
For example:<\/p>\n
What’s your headline but your best bullet?<\/p>\n
More:<\/p>\n
It’s why people will buy very expensive products they didn’t even\u00a0know existed 5 minutes earlier, simply because they read a 1-2\u00a0sentence bullet on page 14 of a long form sales letter that “got”\u00a0them, and they just have to have the benefit\/tip\/promise in that\u00a0bullet.<\/p>\n
So yes, it’s all about the bullets.<\/p>\n
The better someone is at bullets, the better their ads.
\n2. As for a preferred resource on bullets…<\/p>\nI’m teaching my copywriting apprentice bullets now.<\/p>\n
My advice to her?<\/p>\n
Start hand copying great bullets.<\/p>\n
It’s the fastest way I know to get great at it.<\/p>\n
One of the people whose bullets I studied (and STILL study) is\u00a0Scott Haines’ bullets. The dude is just crazy good at writing them.\u00a0Each time I see his bullets I can’t help but shake my head and go,\u00a0“how does he DO that?”<\/p>\n
Thus, why Nick’s question is timely:<\/p>\n
Scott’s big copywriting course goes deep into teaching bullets.<\/p>\n
And, until Sunday at midnight I am selling it as his trusty\u00a0affiliate, and including 3 extremely valuable bonuses worth over\u00a0$900 of “for real” retail value, including:<\/p>\n
\n(1) “Crypto Marketing Secrets” book:<\/p>\n
This is the entire 30-issue run of The Crypto Marketing Newsletter.<\/p>\n
(Which ran from early 201o through mid 2012).<\/p>\n
This book is not for sale anywhere else. Less than 30 people on the\u00a0planet possess it. And, it’s a “for real” $810.00 value (the run\u00a0was 30 issues, and each issue costed $27)<\/p>\n
This book includes its own chapter JUST on bullets, too.<\/p>\n
(Complete with analysis and examples)<\/p>\n
NOTE:<\/p>\n
This is a *physical* book that will be sent by mail.<\/p>\n
(At my expense).<\/p>\n
\n(2) The exact bullet points template I use<\/p>\n
This document contains the bullet points template I have on my desk\u00a0(it’s next to my left arm now, as I type this, and is always there)\u00a0that I use in emails and sales letters.<\/p>\n
It’s short cut my writing time by a factor 10.<\/p>\n
And, it’s based on all the best bullets I’ve ever studied.<\/p>\n
The only other way to get this is buying my $297 “Copywriting Grab\u00a0Bag” product. But, I’ll include it with your free “Email Players”\u00a0issue and “Crypto Marketing Secrets” book.<\/p>\n
\n(3) Choose any back issue of “Email Players”<\/p>\n
You’ll get a pdf of my most current “Email Players” issue catalog.\u00a0Pick any issue you want and I’ll send it to you (again, at my\u00a0expense, anywhere in the world).<\/p>\n
Back issues go for $97.00 a piece.<\/p>\n
So, again, not fantasy land goo-roo value.<\/p>\n
This is for real retail value.<\/p>\n
How do you get your greedy hands on all this?<\/p>\n
Simply use this naked affiliate link:<\/p>\n