{"id":9164,"date":"2014-11-09T09:30:29","date_gmt":"2014-11-09T17:30:29","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9164"},"modified":"2014-11-09T09:30:29","modified_gmt":"2014-11-09T17:30:29","slug":"dont-read-this-unless-youre-already-a-guru","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/","title":{"rendered":"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;"},"content":{"rendered":"<p>No, not a goo-roo.<\/p>\n<p>But, an actual guru.<\/p>\n<p>Or, more specifically, since &#8220;guru&#8221; is such a dorky word (and so\u00a0fun to mock), a leader in your niche, with a decent sized\u00a0following, and people who trust your judgement, recommendations,\u00a0and philosophies about whatever it is your bad self does.<\/p>\n<p>Anyway, check this out:<\/p>\n<p>Yesterday I mentioned Scott Haines and his Trump sales letter.<\/p>\n<p>Easily one of my favorites of all time.<\/p>\n<p>And, it&#8217;s also a masterpiece of persuasion.<\/p>\n<p>(In my humble, but accurate, opinion.)<\/p>\n<p>What makes it so persuasive?<\/p>\n<p>And, worthy of serious study?<\/p>\n<p>Well, for one, it is a PERFECT ad to model (not copy and paste &#8212;\u00a0not that you could unless you happened to be a real estate\u00a0investing celebrity) for anyone who is a well-known leader in your\u00a0respective niche, industry, or field.<\/p>\n<p>I&#8217;ve studied this sucker for over 9 years now.<\/p>\n<p>(Yes, I pull this ad out regularly to study it.)<\/p>\n<p>And the tone&#8230; the flow of information&#8230; the bullets (it&#8217;s rife\u00a0with curiosity-drenched bullets)&#8230; the offer&#8230; the &#8220;voice&#8221;&#8230; all\u00a0of it is a perfect &#8220;model&#8221; for anyone with any kind of\u00a0leader\/celebrity appeal.<\/p>\n<p>But, here&#8217;s the thing.<\/p>\n<p>It ain&#8217;t easy to find this ad.<\/p>\n<p>And, no doubt the copywriting fanboys will be scouring the archive\u00a0sites and forums and search engines now.<\/p>\n<p>Hey, good luck.<\/p>\n<p>And I mean that.<\/p>\n<p>Really.<\/p>\n<p>Good luck.<\/p>\n<p>I hope you do find it.<\/p>\n<p>Or, you can place some value on your time and get it from the\u00a0source himself, along with the principles on WHY it works:<\/p>\n<p>Scott Haines.<\/p>\n<p>Here&#8217;s what I mean:<\/p>\n<p>When I spoke with him a few weeks ago about promoting his\u00a0copywriting course (something I&#8217;ve done in the past and was anxious\u00a0to do again) I asked:<\/p>\n<blockquote><p><strong><em>&#8220;Hey, Scott, can you include your Trump ad in it?&#8221;<\/em><\/strong><\/p><\/blockquote>\n<p>He agreed.<\/p>\n<p>And, so it is, my little droogie.<\/p>\n<p>Plus, here&#8217;s something else:<\/p>\n<p>If you nab his course by midnight tonight using my naked affiliate\u00a0link below, you also get these unique bonuses with a verifiable\u00a0value of over $900 (i.e. they have a real retail value people have\u00a0paid for &#8212; not phony made-up goo-roo value):<\/p>\n<p><strong>(1) &#8220;Crypto Marketing Secrets&#8221; book:<\/strong><\/p>\n<p>This is the entire 30-issue run of The Crypto Marketing Newsletter.<\/p>\n<p>(Which ran from early 2010 through mid 2012).<\/p>\n<p>This book is not for sale anywhere else. Less than 30 people on the\u00a0planet possess it. And, it&#8217;s a &#8220;for real&#8221; $810.00 value (the run\u00a0was 30 issues, and each issue costed $27)<\/p>\n<p>NOTE:<\/p>\n<p>This is a *physical* book that will be sent by mail.<\/p>\n<p>(At my expense).<\/p>\n<p><strong>(2) Choose any back issue of &#8220;Email Players&#8221;<\/strong><\/p>\n<p>You&#8217;ll get a pdf of my most current &#8220;Email Players&#8221; issue catalog.\u00a0Pick any issue you want and I&#8217;ll send it to you (again, at my\u00a0expense, anywhere in the world).<\/p>\n<p>Back issues go for $97.00 a piece.<\/p>\n<p>So, again, not fantasy land goo-roo value.<\/p>\n<p>This is for real retail value.<\/p>\n<p><strong>(3) The exact bullet points template I use<\/strong><\/p>\n<p>This document contains the bullet points template I have on my desk\u00a0(it&#8217;s next to my left arm now, as I type this, and is always there)\u00a0that I use in emails and sales letters..<\/p>\n<p>It&#8217;s short cut my writing time by a factor 10.<\/p>\n<p>(Easy).<\/p>\n<p>The only other way to get this is buying my $297 &#8220;Copywriting Grab\u00a0Bag&#8221; product. But, I&#8217;ll include it with your free &#8220;Email Players&#8221;\u00a0issue and &#8220;Crypto Marketing Secrets&#8221; book.<\/p>\n<p>Anyway, there you have it.<\/p>\n<p>That&#8217;s a lot o&#8217; goodies.<\/p>\n<p>All yours.<\/p>\n<p>And, all free.<\/p>\n<p>But, only if you buy Scott Haines&#8217;s copywriting course from my &#8220;buck\u00a0naked&#8221; affiliate link before tonight at midnight.<\/p>\n<p>Here&#8217;s the link:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.copywritinggrabbag.com\/haines\" target=\"_blank\" rel=\"noopener\"><strong>www.CopywritingGrabBag.com\/haines<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, not a goo-roo. But, an actual guru. Or, more specifically, since &#8220;guru&#8221; is such a dorky word (and so\u00a0fun to mock), a leader in your niche, with a decent sized\u00a0following, and people who trust your judgement, recommendations,\u00a0and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9164","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"No, not a goo-roo. But, an actual guru. Or, more specifically, since &quot;guru&quot; is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"No, not a goo-roo. But, an actual guru. Or, more specifically, since &quot;guru&quot; is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2014-11-09T17:30:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2014-11-09T17:30:29+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"No, not a goo-roo. But, an actual guru. Or, more specifically, since &quot;guru&quot; is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#blogposting\",\"name\":\"Don\\u2019t Read This Unless You\\u2019re Already A \\u201cGuru\\u201d - Ben Settle\",\"headline\":\"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2014-11-09T09:30:29+00:00\",\"dateModified\":\"2014-11-09T09:30:29+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#webpage\"},\"articleSection\":\"Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#listItem\",\"name\":\"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#listItem\",\"position\":3,\"name\":\"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/\",\"name\":\"Don\\u2019t Read This Unless You\\u2019re Already A \\u201cGuru\\u201d - Ben Settle\",\"description\":\"No, not a goo-roo. But, an actual guru. Or, more specifically, since \\\"guru\\\" is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/dont-read-this-unless-youre-already-a-guru\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2014-11-09T09:30:29+00:00\",\"dateModified\":\"2014-11-09T09:30:29+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle","description":"No, not a goo-roo. But, an actual guru. Or, more specifically, since \"guru\" is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott","canonical_url":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#blogposting","name":"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle","headline":"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2014-11-09T09:30:29+00:00","dateModified":"2014-11-09T09:30:29+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#webpage"},"articleSection":"Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#listItem","name":"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#listItem","position":3,"name":"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#webpage","url":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/","name":"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle","description":"No, not a goo-roo. But, an actual guru. Or, more specifically, since \"guru\" is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2014-11-09T09:30:29+00:00","dateModified":"2014-11-09T09:30:29+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle","og:description":"No, not a goo-roo. But, an actual guru. Or, more specifically, since &quot;guru&quot; is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott","og:url":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/","article:published_time":"2014-11-09T17:30:29+00:00","article:modified_time":"2014-11-09T17:30:29+00:00","twitter:card":"summary_large_image","twitter:title":"Don\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d - Ben Settle","twitter:description":"No, not a goo-roo. But, an actual guru. Or, more specifically, since &quot;guru&quot; is such a dorky word (and so fun to mock), a leader in your niche, with a decent sized following, and people who trust your judgement, recommendations, and philosophies about whatever it is your bad self does. Anyway, check this out: Yesterday I mentioned Scott"},"aioseo_meta_data":{"post_id":"9164","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 13:54:10","updated":"2025-06-24 23:53:07","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDon\u2019t Read This Unless You\u2019re Already A \u201cGuru\u201d\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Don&#8217;t Read This Unless You&#8217;re Already A &#8220;Guru&#8221;","link":"https:\/\/bensettle.com\/blog\/dont-read-this-unless-youre-already-a-guru\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9164"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9164\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}