{"id":9167,"date":"2014-11-09T21:30:51","date_gmt":"2014-11-10T05:30:51","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9167"},"modified":"2014-11-09T21:30:51","modified_gmt":"2014-11-10T05:30:51","slug":"adventures-in-copywriting-fanboyism","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/","title":{"rendered":"Adventures In Copywriting Fanboyism"},"content":{"rendered":"<p>I can&#8217;t blame anyone for asking this:<\/p>\n<blockquote><p><strong>&#8220;Scott Haines, this, Scott Haines that, what&#8217;s the big deal about\u00a0this dude, Ben? There are a lot of great copywriting teachers. Why\u00a0are you such a fanboy of HIM in particular?&#8221;<\/strong><\/p><\/blockquote>\n<p>The answer is this:<\/p>\n<p>Yes, there are a lot of great copywriting teachers.<\/p>\n<p>(Also a lot of crappy ones, too.)<\/p>\n<p>But, there&#8217;s one thing Scott Haines specializes in that hardly any\u00a0of the other ones do (I certainly don&#8217;t). And that is&#8230; he&#8217;s known\u00a0amongst some of the richest and most respected direct response\u00a0marketers on the planet for having an unusual &#8220;knack&#8221; for selling\u00a0ultra *expensive* products and services.<\/p>\n<p>We&#8217;re not talking $7 WSO&#8217;s here.<\/p>\n<p>Or $27 eBooks.<\/p>\n<p>Or even $100 products.<\/p>\n<p>What Scott is a master at is selling $2,000 info products.<\/p>\n<p>$5000 seminars.<\/p>\n<p>$10,000 personal services.<\/p>\n<p>And so on, and so forth.<\/p>\n<p>No matter how expensive or outrageous the investment&#8230; Scott\u00a0always finds the right &#8220;hook&#8221; or &#8220;angle&#8221; to move these good fast\u00a0and create huge profits for his clients.<\/p>\n<p>Example?<\/p>\n<p>Okay, take Joe Polish.<\/p>\n<p>(One of the planet&#8217;s most successful direct response marketers.)<\/p>\n<p>Scott wrote an ad for him that pulled 4%.<\/p>\n<p>So what?<\/p>\n<p>What&#8217;s the bfd?<\/p>\n<p>Well, the product price was $1,032.<\/p>\n<p>(Or $41 for every $1 spent mailing that letter.)<\/p>\n<p>You think most of today&#8217;s Internet-only copywriters (including me)\u00a0who get away with a lot of slop, and have the benefit of email\u00a0marketing (to &#8220;prime&#8221; people to want to buy before they even see an\u00a0ad) can consistently &#8212; time after time, after time &#8212; pull that\u00a0off in direct mail, where it costs a small fortune to simply test\u00a0an ad?<\/p>\n<p>I say thee nay.<\/p>\n<p>The point?<\/p>\n<p>Scott comes from a whole other level of the game.<\/p>\n<p>That&#8217;s why his clients have included everyone from infomercial\u00a0gurus and New York Times Bestselling Authors&#8230; to $100+ million\u00a0per year direct marketing companies&#8230; to even business and\u00a0marketing giants like Jay Abraham, Gary Halbert (who personally\u00a0trained him) and, yes, Donald Trump.<\/p>\n<p>Of course, his copywriting course ain&#8217;t cheap.<\/p>\n<p>(It&#8217;s pricey &#8212; as it should be.)<\/p>\n<p>And, it&#8217;s not for the &#8220;casual&#8221; marketer.<\/p>\n<p>It&#8217;s for people who want to learn copywriting from a true master,\u00a0and are prepared to WORK hard (which means 90% of online marketers\u00a0are simply not qualified for to buy it) &#8212; whether you&#8217;re a newbie\u00a0fresh off the turnip truck, or a seasoned pro looking for a few\u00a0powerful new tips to take your game to the next level.<\/p>\n<p>All right.<\/p>\n<p>Enough of my Scott Haines fanboyism.<\/p>\n<p>Here&#8217;s what to do next:<\/p>\n<p style=\"padding-left: 30px;\">1. Go to my blatant affiliate link:<\/p>\n<p style=\"padding-left: 30px; text-align: center;\"><a href=\"http:\/\/www.CopywritingGrabBag.com\/haines\" target=\"_blank\" rel=\"noopener\"><strong>www.CopywritingGrabBag.com\/haines<\/strong><\/a><\/p>\n<p style=\"padding-left: 30px;\">2. Read the letter carefully<\/p>\n<p style=\"padding-left: 30px;\">3. Order before midnight (pacific time) tonight.<\/p>\n<p>Do that, and I&#8217;ll also send you over $900 in unique bonuses.<\/p>\n<p>(&#8220;For real&#8221; retail value).<\/p>\n<p>Including:<\/p>\n<p style=\"padding-left: 30px;\"><strong>(1) &#8220;Crypto Marketing Secrets&#8221; book:<\/strong><\/p>\n<p style=\"padding-left: 30px;\">This is the entire 30-issue run of The Crypto Marketing Newsletter.<\/p>\n<p style=\"padding-left: 30px;\">(Which ran from early 201o through mid 2012).<\/p>\n<p style=\"padding-left: 30px;\">This book is not for sale anywhere else. Less than 30 people on the\u00a0planet possess it. And, it&#8217;s a &#8220;for real&#8221; $810.00 value (the run\u00a0was 30 issues, and each issue costed $27)<\/p>\n<p style=\"padding-left: 30px;\">NOTE:<\/p>\n<p style=\"padding-left: 30px;\">This is a *physical* book that will be sent by mail.<\/p>\n<p style=\"padding-left: 30px;\">(At my expense).<\/p>\n<p style=\"padding-left: 30px;\"><strong>(2) The exact bullet points template I use<\/strong><\/p>\n<p style=\"padding-left: 30px;\">This document contains the bullet points template I have on my desk\u00a0(it&#8217;s next to my left arm now, as I type this, and is always there)\u00a0that I use in emails and sales letters.<\/p>\n<p style=\"padding-left: 30px;\">It&#8217;s short cut my writing time by a factor 10.<\/p>\n<p style=\"padding-left: 30px;\">And, it&#8217;s based on all the best bullets I&#8217;ve ever studied.<\/p>\n<p style=\"padding-left: 30px;\">The only other way to get this is buying my $297 &#8220;Copywriting Grab\u00a0Bag&#8221; product. But, I&#8217;ll include it with your free &#8220;Email Players&#8221;\u00a0issue and &#8220;Crypto Marketing Secrets&#8221; book.<\/p>\n<p style=\"padding-left: 30px;\"><strong>(3) Choose any back issue of &#8220;Email Players&#8221;<\/strong><\/p>\n<p style=\"padding-left: 30px;\">You&#8217;ll get a pdf of my most current &#8220;Email Players&#8221; issue catalog.\u00a0Pick any issue you want and I&#8217;ll send it to you (again, at my\u00a0expense, anywhere in the world).<\/p>\n<p style=\"padding-left: 30px;\">Back issues go for $97.00 a piece.<\/p>\n<p>But time is short.<\/p>\n<p>You only have a few hours left.<\/p>\n<p>Here&#8217;s the link again:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.CopywritingGrabBag.com\/haines\" target=\"_blank\" rel=\"noopener\"><strong>www.CopywritingGrabBag.com\/haines<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I can&#8217;t blame anyone for asking this: &#8220;Scott Haines, this, Scott Haines that, what&#8217;s the big deal about\u00a0this dude, Ben? There are a lot of great copywriting teachers. Why\u00a0are you such a fanboy of HIM in particular?&#8221; The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9167","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"I can&#039;t blame anyone for asking this: &quot;Scott Haines, this, Scott Haines that, what&#039;s the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?&quot; The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Adventures In Copywriting Fanboyism - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"I can&#039;t blame anyone for asking this: &quot;Scott Haines, this, Scott Haines that, what&#039;s the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?&quot; The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2014-11-10T05:30:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2014-11-10T05:30:51+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Adventures In Copywriting Fanboyism - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I can&#039;t blame anyone for asking this: &quot;Scott Haines, this, Scott Haines that, what&#039;s the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?&quot; The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#blogposting\",\"name\":\"Adventures In Copywriting Fanboyism - Ben Settle\",\"headline\":\"Adventures In Copywriting Fanboyism\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2014-11-09T21:30:51+00:00\",\"dateModified\":\"2014-11-09T21:30:51+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#webpage\"},\"articleSection\":\"Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#listItem\",\"name\":\"Adventures In Copywriting Fanboyism\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#listItem\",\"position\":3,\"name\":\"Adventures In Copywriting Fanboyism\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/\",\"name\":\"Adventures In Copywriting Fanboyism - Ben Settle\",\"description\":\"I can't blame anyone for asking this: \\\"Scott Haines, this, Scott Haines that, what's the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?\\\" The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/adventures-in-copywriting-fanboyism\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2014-11-09T21:30:51+00:00\",\"dateModified\":\"2014-11-09T21:30:51+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Adventures In Copywriting Fanboyism - Ben Settle","description":"I can't blame anyone for asking this: \"Scott Haines, this, Scott Haines that, what's the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?\" The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy","canonical_url":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#blogposting","name":"Adventures In Copywriting Fanboyism - Ben Settle","headline":"Adventures In Copywriting Fanboyism","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2014-11-09T21:30:51+00:00","dateModified":"2014-11-09T21:30:51+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#webpage"},"articleSection":"Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#listItem","name":"Adventures In Copywriting Fanboyism"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#listItem","position":3,"name":"Adventures In Copywriting Fanboyism","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#webpage","url":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/","name":"Adventures In Copywriting Fanboyism - Ben Settle","description":"I can't blame anyone for asking this: \"Scott Haines, this, Scott Haines that, what's the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?\" The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2014-11-09T21:30:51+00:00","dateModified":"2014-11-09T21:30:51+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Adventures In Copywriting Fanboyism - Ben Settle","og:description":"I can't blame anyone for asking this: &quot;Scott Haines, this, Scott Haines that, what's the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?&quot; The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy","og:url":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/","article:published_time":"2014-11-10T05:30:51+00:00","article:modified_time":"2014-11-10T05:30:51+00:00","twitter:card":"summary_large_image","twitter:title":"Adventures In Copywriting Fanboyism - Ben Settle","twitter:description":"I can't blame anyone for asking this: &quot;Scott Haines, this, Scott Haines that, what's the big deal about this dude, Ben? There are a lot of great copywriting teachers. Why are you such a fanboy of HIM in particular?&quot; The answer is this: Yes, there are a lot of great copywriting teachers. (Also a lot of crappy"},"aioseo_meta_data":{"post_id":"9167","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 13:55:08","updated":"2025-06-24 23:53:07","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tAdventures In Copywriting Fanboyism\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Adventures In Copywriting Fanboyism","link":"https:\/\/bensettle.com\/blog\/adventures-in-copywriting-fanboyism\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9167"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9167\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}