Let me tell you a story.<\/p>\n
Last Summer I co-taught a webinar that was basically doing critiques for customers. And I’ll never forget the one critique where the email said:<\/p>\n
“You need this product.”<\/strong><\/p><\/blockquote>\n
Our response?<\/p>\n
No we don’t.<\/p>\n
Quite frankly, unless you sell something that will save someone’s\u00a0life or something like that, they don’t need your product.<\/p>\n
And saying it is pure neediness.<\/p>\n
Call it “projection”, if you want.<\/p>\n
The customer doesn’t need your product.<\/p>\n
But, the signal you are giving off is you need their sale.<\/p>\n
Nah boo.<\/p>\n
Listen up, listen good, and never forget<\/span>:<\/strong><\/p>\n
If there’s one thing that will destroy your sales, kill your\u00a0reputation, repulse people (customers, clients, potential JV\u00a0partners, even service providers you want to hire) away from you,\u00a0and reduce your personal “brand” to less than zero it’s being needy.<\/p>\n
Now, there are lots of neediness “tells.”<\/p>\n
Way too many to cover in this email.<\/p>\n
(And yes, almost everyone I see pitching stuff in emails and\u00a0especially on flakebook are riddled with these tells.)<\/p>\n
But, one big one is telling people they need you.<\/p>\n
If you say that in your emails stop.<\/p>\n
Just… stop.<\/p>\n
Starting yesterday.<\/p>\n
It comes off as desperate.<\/p>\n
It’s a bit insulting.<\/p>\n
And, yes, it’s needy.<\/p>\n
My “Email Players” newsletter teaches you how to write 100%\u00a0non-needy emails that people love to read and buy from.<\/p>\n
It’s the opposite of needy.<\/p>\n
And, the opposite of what most people do.<\/p>\n
Subscription info here:<\/p>\n