Curious…<\/p>\n
A friend just showed me a Warrior Forum thread where someone drama\u00a0queened about leaving my list. (How bored must someone be to start\u00a0an entire thread just about leaving my list?)<\/p>\n
The “tl;dr” version is:<\/p>\n
He admittedly learned a lot from me.<\/p>\n
But, (and I quote) my:<\/p>\n
“unpredictability has become well too predictable”<\/strong><\/p><\/blockquote>\n
His reasoning was that I’m controversial too often, and that\u00a0controversy has become old. (And, thus, too predictable.)<\/p>\n
Is he right?<\/p>\n
Is this true?<\/p>\n
Am I too predictably unpredictable and controversial?<\/p>\n
Let’s find out…<\/p>\n
His post was on September 17th.<\/p>\n
My last 10 email subject lines at that time were:<\/p>\n
1. How brand spanking newbies can build a fat list of of buyers…\u00a0for free<\/strong><\/p>\n
2. How to build a big ol’ fatty list from scratch<\/p>\n
3. The 21 horsemen of the Email Players apocalypse<\/strong><\/p>\n
4. 14 rules for staying sane in an insane bid’niz world<\/p>\n
5. Why testimonials suck as proof<\/strong><\/p>\n
6. You understand copywriting, persuasion, headlines, but you don’t\u00a0understand my plight<\/p>\n
7. The “marks” of a low class jackass marketer<\/strong><\/p>\n
8. Sending customers snakes as gifts<\/p>\n
9. The paranoid shut-in’s guide to protecting your income<\/strong><\/p>\n
10. The odd fellows<\/p>\n
Okay, #’s 5 & 7 could be controversial.<\/p>\n
(#5 going against common direct response marketing guru orthodoxy\u00a0and #7 talking about low class jackass marketers.)<\/p>\n
But the rest?<\/p>\n
Well, let’s see…<\/p>\n
One was about how to build a list for free… 2 was about the same\u00a0thing (I was promoting a course on how to build an audience)… 3\u00a0was bullets for a podcast episode… 4 is *arguably* controversial\u00a0(but not really) about the first 14 “Email Players” rules I do\u00a0business and live life by… 6 was about an important marketing\u00a0lesson contained within the movie “Sideways”… 8 was about the\u00a0dangers of sending people unsolicited gifts… 9 is about how to\u00a0inoculate your business against sudden income drops… aaaaaaand 10\u00a0is a few sentences promoting that week’s (non controversial)\u00a0podcast about why entrepreneurs are “odd” (in a good way).<\/p>\n
Anyway, I’m sure he’s a good bloke.<\/p>\n
But, methinks he’s confused.<\/p>\n
Unless he really considers 20% of my emails being controversial as\u00a0being too predictably unpredictable.<\/p>\n
Gotta love warrior forum.<\/p>\n
Never a dull moment.<\/p>\n
“Email Players” newsletter info here:<\/p>\n