{"id":9331,"date":"2014-12-23T06:30:34","date_gmt":"2014-12-23T14:30:34","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9331"},"modified":"2014-12-23T06:30:34","modified_gmt":"2014-12-23T14:30:34","slug":"the-poop-deck","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-poop-deck\/","title":{"rendered":"The Poop Deck"},"content":{"rendered":"<p>I got a question a while back from a subscriber about being\u00a0entertaining in emails.<\/p>\n<p>He said he tries and tries and fails.<\/p>\n<p>And, do I have any tips for him?<\/p>\n<p>Survey says:<\/p>\n<p>Yeppers.<\/p>\n<p>In fact, I once wrote an entire &#8220;Email Players&#8221; issue just on how\u00a0to be entertaining in emails a couple years ago.<\/p>\n<p>One tip I didn&#8217;t write about in it, though, is this:<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Surround yourself with entertainment<\/span>.<\/strong><\/p>\n<p>Watch funny sitcoms.<\/p>\n<p>Listen to stand up comics.<\/p>\n<p>Pay attention to the top talk radio hosts.<\/p>\n<p>Hellz, you can even use funny objects to start making yourself\u00a0think more like an entertainer.<\/p>\n<p>Want an example?<\/p>\n<p>Okay then, checky:<\/p>\n<p>Most days when I wake up I do my bid&#8217;niz (i.e. go to the bathroom)\u00a0in the downstairs bathroom. And, as I stand there relieving my full\u00a0bladder (yes, I know, TMI, whatevs) I stare at a plaque on the wall\u00a0in front of the toilet that has a pirate skull and crossbones on a piece\u00a0of wood that says:<\/p>\n<p style=\"text-align: center;\"><strong>&#8220;Poop Deck&#8221;<\/strong><\/p>\n<p>Maybe not knee-slapping funny.<\/p>\n<p>But it gives me a chuckle each time.\u00a0Puts my mind in the &#8220;mood&#8221; for entertainment.\u00a0And, I believe, helps my emails.<\/p>\n<p>More:<\/p>\n<p>Another way to be entertaining is to simply tell stories.<\/p>\n<p>Stories are naturally entertaining.<\/p>\n<p>And, has been the chief means by which human beings share and\u00a0process information (even memory training courses will have you put\u00a0facts into story form to memorize them) for thousands of years.<\/p>\n<p>Why?<\/p>\n<p>Because they work.<\/p>\n<p>They&#8217;re entertaining.<\/p>\n<p>And, yes, they&#8217;re persuasive.<\/p>\n<p>The January &#8220;Email Players&#8221; issue is all about stories.<\/p>\n<p>How to tell &#8217;em.<\/p>\n<p>How to sell with &#8217;em.<\/p>\n<p>And, how to profit with &#8217;em.<\/p>\n<p>Get yo bootay to this link to get it in time:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I got a question a while back from a subscriber about being\u00a0entertaining in emails. He said he tries and tries and fails. And, do I have any tips for him? Survey says: Yeppers. In fact, I once wrote an entire &#8220;Email Players&#8221; issue just on how\u00a0to be entertaining in emails a couple years ago. One [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-9331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9331"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9331\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}