A few months ago I had a huge “ah ha!” moment about selling.<\/p>\n
I was talking with Michael Senoff about the $1,497 “How To Buy A Business” product he was selling that I wrote the ad for, and how we were getting sales without driving a lot of traffic to the site.<\/p>\n
Now, as the copywriter I’d LOVE to take credit for all the sales.<\/p>\n
But I’m not that naive.<\/p>\n
Copy alone only gets you so far.<\/p>\n
Especially with a high ticket product like that.<\/p>\n
No, in this case, it was the copy plus something else<\/em> we did.<\/p>\n Something simple and easy… that I’m betting you can apply to anything<\/em> you sell, too.<\/p>\n What was the “secret” we were using?<\/p>\n Audio<\/strong>.<\/p>\n In fact, I remember Michael getting emails from customers who listened to the audio interviews he did with the product author multiple times before buying.<\/p>\n They pulled the interviews off iTunes, or burned the MP3’s to a CD from Michael’s site… and then listened to them when driving to work, or while exercising, or when fiddling around with something in the office.<\/p>\n Eventually, something “clicked”, they’d take another look at the sales letter, and buy.<\/p>\n That, my friend, is the raw power of audio<\/em>.<\/p>\n And it’s also why I believe audio interviews are some of the best “auto-responders”<\/strong> around.<\/p>\n I mean, think about it:<\/p>\n If you produce a decent audio interview — that gives lots of good information someone can really use — people will many times listen to it over and over again.<\/p>\n And each time they listen to it, you reinforce the value of your information… strengthen your bond with that prospect… and re-ignite his desire to buy.<\/p>\n Many times a sale is made.<\/p>\n Sometimes even dozens<\/em> of sales — with thousands of dollars in additional profits.<\/strong><\/p>\n Here’s a “real life” example:<\/p>\n A few years ago I used to have long commutes to the job I was at.<\/p>\n And during those commutes I would many times listen to Dan Kennedy’s “Magnetic Marketing”<\/strong> tape (where he gave a demonstration of his system at a Peter Lowe event) over and over again.<\/p>\n And each time I listened to it I “re-sold” myself on Dan Kennedy, his product and his offer.<\/p>\n Eventually I just HAD to buy it.<\/p>\n Even though I couldn’t really afford it… and even though I had never actually read a “sales letter” for it.<\/p>\n But guess what?<\/p>\n It didn’t stop there.<\/p>\n Because soon after I bought his newsletter. Then a bunch of his books. Then some of his info products, etc.<\/p>\n I’ve actually lost track of all the Dan Kennedy stuff I’ve bought since.<\/p>\n And all those extra sales stemmed from his simple audio lesson on tape.<\/p>\n Which brings me back to my point:<\/p>\n When you produce a decent audio interview or recording that’s packed with real value (and is NOT just a sales pitch) — and that demonstrates<\/em> your knowledge and experience — you’ll add a whole new “layer” of persuasion to anything you sell.<\/p>\n In fact, if you do it right, it can dramatically increase the conversion of ALL your marketing.<\/strong><\/p>\n And position your business in a way plain text can’t touch with a ten foot pole.<\/p>\n Try it yourself and see.<\/p>\n I bet you’ll see a pleasant “bump” in your sales.<\/p>\n For more information on creating simple audio interviews that sell, check out the interview I did with Michael Senoff a few weeks ago below. Michael has done hundreds<\/em> of audio interviews selling everything from $5,000+ information products… to anti-counterfeit writing pens… to entire businesses<\/em>.<\/p>\n And you can easily use his methods to sell whatever you have, too.<\/p>\n You can grab the interview in streaming audio, MP3 or written transcript below:<\/p>\n Part #1 (41:10):<\/p>\n Part #2 (40:54):<\/p>\n
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