{"id":9486,"date":"2015-02-08T06:30:09","date_gmt":"2015-02-08T14:30:09","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9486"},"modified":"2015-02-08T06:30:09","modified_gmt":"2015-02-08T14:30:09","slug":"worst-way-ever-invented-for-starting-an-email","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/worst-way-ever-invented-for-starting-an-email\/","title":{"rendered":"Worst Way Ever Invented For Starting An Email"},"content":{"rendered":"<p>Worst way ever invented for starting an email<\/p>\n<p>On today&#8217;s &#8220;Ben Settle Show&#8221; podcast:<\/p>\n<ul>\n<li><strong>The single worst way ever invented for starting an email. (Producer Jonathan winced out loud when I gave an example of this. It&#8217;s embarrassing even reading emails that start this way.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why it&#8217;s silly to worry about email opt-outs.<\/li>\n<\/ul>\n<ul>\n<li><strong>How sending so-called &#8220;good will emails&#8221; hurts not only your sales&#8230; but your list, too.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How one of history&#8217;s greatest marketing minds tests his ads (which is, not-to-surprisingly the opposite of what most online marketers do).<\/li>\n<\/ul>\n<ul>\n<li><strong>Why the idea of the USP has been butchered and can actually work against you.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why you can make more sales spending 30 minutes writing an email than you will spending 3 hours writing it.<\/li>\n<\/ul>\n<ul>\n<li><strong>How to get money &#8220;chasing&#8221; you, instead of you chasing it.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How to write opt in pages to get high quality leads eager to solve the problem your product helps with&#8230; instead of do-nothing mush cookie moochers who just want free stuff.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why I no longer have a copywriting apprentice.<\/strong><\/li>\n<\/ul>\n<p>And the band marches on&#8230;<\/p>\n<p>Come and get your love here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettleShow.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettleShow.com\/itunes<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Worst way ever invented for starting an email On today&#8217;s &#8220;Ben Settle Show&#8221; podcast: The single worst way ever invented for starting an email. (Producer Jonathan winced out loud when I gave an example of this. It&#8217;s embarrassing even reading emails that start this way.) Why it&#8217;s silly to worry about email opt-outs. How sending [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-9486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9486"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9486\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}