{"id":9486,"date":"2015-02-08T06:30:09","date_gmt":"2015-02-08T14:30:09","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9486"},"modified":"2015-02-08T06:30:09","modified_gmt":"2015-02-08T14:30:09","slug":"worst-way-ever-invented-for-starting-an-email","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/worst-way-ever-invented-for-starting-an-email\/","title":{"rendered":"Worst Way Ever Invented For Starting An Email"},"content":{"rendered":"
Worst way ever invented for starting an email<\/p>\n
On today’s “Ben Settle Show” podcast:<\/p>\n
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The single worst way ever invented for starting an email. (Producer Jonathan winced out loud when I gave an example of this. It’s embarrassing even reading emails that start this way.)<\/strong><\/li>\n<\/ul>\n
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Why it’s silly to worry about email opt-outs.<\/li>\n<\/ul>\n
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How sending so-called “good will emails” hurts not only your sales… but your list, too.<\/strong><\/li>\n<\/ul>\n
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How one of history’s greatest marketing minds tests his ads (which is, not-to-surprisingly the opposite of what most online marketers do).<\/li>\n<\/ul>\n
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Why the idea of the USP has been butchered and can actually work against you.<\/strong><\/li>\n<\/ul>\n
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Why you can make more sales spending 30 minutes writing an email than you will spending 3 hours writing it.<\/li>\n<\/ul>\n
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How to get money “chasing” you, instead of you chasing it.<\/strong><\/li>\n<\/ul>\n
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How to write opt in pages to get high quality leads eager to solve the problem your product helps with… instead of do-nothing mush cookie moochers who just want free stuff.<\/li>\n<\/ul>\n
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Why I no longer have a copywriting apprentice.<\/strong><\/li>\n<\/ul>\n