{"id":9550,"date":"2015-03-28T06:30:19","date_gmt":"2015-03-28T13:30:19","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9550"},"modified":"2015-03-28T06:30:19","modified_gmt":"2015-03-28T13:30:19","slug":"disturbing-facebook-ads","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/disturbing-facebook-ads\/","title":{"rendered":"Disturbing Facebook Ads"},"content":{"rendered":"<p>A few months back I was at an event in Phoenix speaking, and got together with my pal Shane Hunter to help give some of the attendees tips on making their ads better.<\/p>\n<p>One of the Facebook ads we analyzed went like this:<\/p>\n<ul>\n<li>Picture of a baby<\/li>\n<li>Asks if the reader wants more reps\u00a0(for MLM)<\/li>\n<li>Call to action<\/li>\n<\/ul>\n<p>Shane and I called nah boo on that one.<\/p>\n<p>The advertiser needed to go darker.<\/p>\n<p>More disturbing.<\/p>\n<p>And, more scary.<\/p>\n<p>My advice?<\/p>\n<p>Change the copy to &#8220;why does this creepy man smile every time you drop your child off at daycare?&#8221; (For some reason that guy didn&#8217;t want to have dinner with me and Shane that night when we invited him&#8230; heh.)<\/p>\n<p>Anyway, the point?<\/p>\n<p>Shane and I are on the exact page with advertising.<\/p>\n<p>He is like the Ben Settle of Facebook advertising.<\/p>\n<p>And I&#8217;m the Shane Hunter of email.<\/p>\n<p>And since you already hear from me every day, I&#8217;m gonna switch it up and have him on as a guest on tomorrow&#8217;s &#8220;Ben Settle Show&#8221; podcast.<\/p>\n<p>He shares all kinds of cool stuff, too.<\/p>\n<p>Including how to get a lot more clicks.<\/p>\n<p>A lot more leads.<\/p>\n<p>And, yes, a lot more sales.<\/p>\n<p>Anyway, it&#8217;ll be up tomorrow morning.<\/p>\n<p>In the meantime:<\/p>\n<p>Dip in to some past episodes here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettleShow.com\/antipreneur\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettleShow.com\/antipreneur<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months back I was at an event in Phoenix speaking, and got together with my pal Shane Hunter to help give some of the attendees tips on making their ads better. 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