About a year ago, I had a chat with my ex-copywriting apprentice about\u2026<\/p>\n
\u201cPositioning\u201d<\/strong><\/p>\n She had been intensely interested in figuring out ways to position herself in her market as someone who can (1) charge the most amount possible (2) attract nothing but the best, highest quality customers and clients and (3) leverage her time while making the most profit (i.e. servicing a small handful of premium clients\/customers vs a horde of low class jackass clients\/customers \u2014 adhering to the concept I told her about, where it\u2019s better to have 4 quarters than 100 pennies).<\/p>\n Anyway, my (admittedly crude) advice to her?<\/p>\n This:<\/p>\n \u201cBe the bitch at the top of the mountain,\u00a0not the hoe at the bottom\u201d<\/strong><\/p><\/blockquote>\n In other words\u2026<\/p>\n Most of this is self explanatory.<\/p>\n Except, for the funnel part<\/p>\n That\u2019s a mystery to nearly everyone.<\/p>\n Enter my pal:<\/p>\n Todd Brown.<\/p>\n He\u2019s the sales funnel guy that other sales funnel guys go to when they need help with funnels. While practically everyone else (including me) is playing checkers with their funnels\u2026 Todd plays Monopoly, and he always builds a hotel on Boardwalk, and he always wins.<\/p>\n (If\u2019n you catch my drift.)<\/p>\n For example:<\/p>\n He\u2019s co-orchestrated multiple six-figure launches within the internet marketing community (not just for people with huge lists and \u201cguru status\u201d \u2014 but people who were new and\/or struggling before he got a hold of them)\u2026 has been a partner at Strategic Profits with Rich Schefren (where I hear tell they did $3 million in just 7 days, using Todd\u2019s launch magic, not too shabby)\u2026 Was a faculty member for Jeff Walker\u2019s $10,000.00 per person Product Launch Manager Training\u2026 And has presented his ideas and methodologies on the same stage with best-selling authors, Brian Tracy, Michael Gerber, etc\/<\/p>\n And you know what else?<\/p>\n He\u2019s a helluva cool cat, too.<\/p>\n But, even more important:<\/p>\n He\u2019s also the newest member of the elite Oceans 4 mastermind March 25th and 26th next month, along with my droogies-in-crime Andre Chaperon (master at building multi-million dollar earning auto-resoonders), Jack Born (who is not only Perry Marshall’s affiliate manager, but he’s like the “Walter White” of cooking up tools for marketers to use — hunched over his desk in his motor home, gas mask on, smoke billowing out the top…)<\/p>\n More:<\/p>\n It\u2019s not just us blokes above attending.<\/p>\n We also have media buying wizard Steve Gray coming.<\/p>\n (He was one of our special trainers in Vegas, and buys something like $10 million per year in media \u2014 he will be there as a guest sitting in this time, too. You can ask him any questions you want about media buying, funnel building, and all the other solid gold bars of knowledge he has running a supplement business and also a business in the survival niche, the guy has seen it all and is like an encyclopedia of knowledge, wisdom, and experience.)<\/p>\n Still more:<\/p>\n Our special guest trainer this time is Rich Schefren.<\/p>\n Rich is the guy all the other gurus you hear about go to for advice on their businesses (he’s been called “the guru’s guru”.) And, you can name any TV or cable network or major newspaper, and they\u2019ve probably done a feature on Rich or one of his businesses. He\u2019s been profiled (i.e. he didn’t just run an ad and then say he was “as seen on” like all the wannabes do, he was interviewed and profiled) on the front page of the Wall Street Journal, Newsweek, Entertainment Tonight, ABC, NBC, CBS, FOX, MSNBC, Vogue, GQ, MTV, VH1, The Discovery Channel, The Learning Channel, Cosmopolitan, The Daily News, The New York Post and many others…<\/p>\n Finally, there are the other attendees.<\/p>\n Each time we attract the best of the best.<\/p>\n For example, our \u201croster\u201d of previous clients have included:<\/p>\n (With all the talent that shows up, nobody \u2014 not a single one of us in the room, not even the 9-figure earning business owners who have shown \u2014 walks away without at LEAST a dozen or so \u201cah ha!\u201d moments and ideas to implement, with some clients even reporting all time sales highs just weeks after)<\/p>\n Now, for the details:<\/p>\n 1. It costs $5k to get a hot seat<\/strong><\/p>\n You can bring one guest free, but only one of you gets the hot seat. However, if you\u2019re thinking price vs value you don\u2019t belong in the room, anyway. There are plenty of low cost and more conventional events and so-called \u201cmasterminds\u201d to attend instead. They’ll be happy to take your money, give you a cheer-leading session to pump you up, and then give you a swat on the butt and send you on your merry way. We keep things small and intimate.<\/p>\n (i.e. a true interactive mastermind, not a lecture or conference)<\/p>\n But, since these few spots are going lickety split that means time is short. After all, I\u2019m not the only person mailing about this. Andre, Todd, and Jack (all of who have much bigger lists and many more connections than I do) are, too. With our combined lists, those last spots are going to vanish like a fart in the wind before you know it. I never say never.<\/p>\n But, I\u2019m kinda surprised we\u2019re doing this since everyone\u2019s schedules conflict and the low price we charge makes it not really profitable for us. We’re also all getting burned out on doing it, too (we like doing it, but it’s, you know, work). I bring this up because we were doing so many of them (3 one year alone) people started thinking they could just \u201ccatch the next one.\u201d<\/p>\n But, I wouldn’t count on that happening.<\/p>\n So, that\u2019d be a foolish attitude to have this time.<\/p>\n Anyway, that\u2019s that.<\/p>\n To apply to attend, or if you have questions, reply to this email.<\/p>\n Word up.<\/p>\n Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":" About a year ago, I had a chat with my ex-copywriting apprentice about\u2026 \u201cPositioning\u201d She had been intensely interested in figuring out ways to position herself in her market as someone who can (1) charge the most amount possible (2) attract nothing but the best, highest quality customers and clients and (3) leverage her time […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-9609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9609"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9609\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\n2. We\u2019re capping it at 9 people<\/strong><\/p>\n
\n3. There probably won’t be a next time<\/strong><\/p>\n