I know, I know…<\/p>\n
I’m usually railing against price shoppers, saying how it’s often a\u00a0waste of time to even bother marketing to them (much less talking\u00a0to them), and that you’ll make far more profit (with far less\u00a0effort) if you avoid price shoppers like the bigfoot apocalypse\u00a0plague.<\/p>\n
But, there is one exception to this.<\/p>\n
Yes, my little droogie, there’s one kind of price shopper I endorse.<\/p>\n
And that is…<\/p>\n
(drum roll)<\/p>\n
People who buy based on price in the sense they only buy the most\u00a0*expensive* option they see. This could be for anything from wine,\u00a0food, and clothes… to colleges, universities, and info\u00a0products… to doctors, dentists, and surgeons… to cars, homes,\u00a0boats, and other obscenely expensive “toys.”<\/p>\n
If it’s cheap, they ignore it.<\/p>\n
If it’s expensive they buy it only because<\/span> of the high price.<\/strong><\/p>\n Usually, because they assume the most expensive option is best.<\/p>\n Anyway, I know people like this.<\/p>\n Chances are you know people like this, too.<\/p>\n And, if you know what you’re doing, you can create marketing\u00a0funnels, emails, ads, and campaigns that exposes these fine,\u00a0upstanding pillars of your buying community so you can give them\u00a0what they want:<\/p>\n Your high priced wares.<\/p>\n (Whatever they may be.)<\/p>\n I conciously do this in my marketing.<\/p>\n And, I suspect, so do my business partners in the Oceans 4\u00a0Mastermind we’re having in Vegas May 16-17 this year.<\/p>\n Whether by accident or design, all 4 of us do this.<\/p>\n None of us really sells cheap stuff.<\/p>\n And, none of us are hurting for customers\/clients.<\/p>\n Thus, what we teach at Oceans 4, by default, shows you how to\u00a0create better ads, funnels, emails, copy, offers, etc that target,\u00a0attract, and close those same high price shoppers.<\/p>\n That’s the good news.<\/p>\n The bad news?<\/p>\n Times a-slipping away.<\/p>\n If you’re at all interested in going (and no, it ain’t cheap, so if\u00a0you be a price shopper, it ’tain’t for you) reply back to this\u00a0email immediately.<\/p>\n I’ll get you the info.<\/p>\n And, you can secure your spot if it makes sense.<\/p>\n Okay.<\/p>\n That’s it for now.<\/p>\n I’m outta here…<\/p>\n Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":" I know, I know… I’m usually railing against price shoppers, saying how it’s often a\u00a0waste of time to even bother marketing to them (much less talking\u00a0to them), and that you’ll make far more profit (with far less\u00a0effort) if you avoid price shoppers like the bigfoot apocalypse\u00a0plague. But, there is one exception to this. Yes, my […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9,14],"tags":[],"class_list":{"0":"post-9616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing","8":"category-sales-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9616"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9616\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}