An admission:<\/p>\n
A lot of times I write about increasing sales. Sales being the\u00a0whole purpose of marketing, after all (in my way of thinking at\u00a0least). No sales, you got no business, my little droogling. Thus,\u00a0I’m all about getting your sales up in my products. But, even MORE\u00a0important is something nary a goo-roo utters:<\/p>\n
Balance.<\/p>\n
In time, money, energy, etc.<\/p>\n
Take what my friend and Facebook ads guy Shane Hunter said recently:<\/p>\n
(In a private Facebook group)<\/p>\n
“To me – the most important outcome has a ton of variables.\u00a0Freedom, Inner Peace, Happiness, then Money. Ironically, operating\u00a0in this order allows me to serve more people – and make a ton more\u00a0money than when I had those priorities in different\u00a0configurations….money over freedom, peace of mind, and happiness.”<\/strong><\/p><\/blockquote>\n
Agreed.<\/p>\n
That’s why I do things like make it less attractive to opt-in.<\/p>\n
(With barriers up.)<\/p>\n
Or run repulsion marketing in my emails\/ads.<\/p>\n
Or have no refund policy.<\/p>\n
Or don’t use gimmicks like count down timers or phony scarcity to\u00a0get people emotionally excited (temporarily) just to get a sale.<\/p>\n
Yes, I like sales.<\/p>\n
But, they gotta be the right *kind* of sales.<\/p>\n
I’m far more interested in balance, not bullshit.<\/p>\n
Fun, not foolishness.<\/p>\n
And, having a low quantity of high quality customers vs high\u00a0quantities of low quality customers. (i.e. I’d much rather have 4\u00a0clean and shiny quarters in my pocket than 100 dirty, sticky,\u00a0burdensome pennies.)<\/p>\n
More:<\/p>\n
My peace, happiness, and prosperity “trickles down” to you.<\/p>\n
I call it “trickle-down Ben-o-nomics.”<\/strong><\/p>\n
For example:<\/p>\n
If I’m all bound up in stress, anxiety, and fight or flight\u00a0emotions because I’m bringing the wrong customers in, or chasing\u00a0after money all day and not enjoying life (and, thus, have no\u00a0balance), not only do I make less overall money… but I create a\u00a0substandard product, and hate my work. That’s why the more\u00a0successful I am, the better my products… the more sales they’ll\u00a0make my customers… and, the more they’ll improve those customers’\u00a0lives.<\/p>\n
Anyway, want balance in your business?<\/p>\n
Then check out my “Email Players” newsletter.<\/p>\n
My system can get you balance.<\/p>\n
(And, a ho bunch mo’)<\/p>\n
Subscription info here:<\/p>\n