I don’t know who invented the term:<\/p>\n
“Bright shiny objects” (BSO’s)<\/strong><\/p>\n But, it’s dead on accurate.<\/p>\n And lately more blokes on the prowl for BSO’s have been sneaking\u00a0onto the “Email Players” newsletter. And, predictably, they’re\u00a0disappointed when they realize it’s not a bright shiny object (BSO)\u00a0at all.<\/p>\n If anything it’s a dull unpolished object<\/em>.<\/p>\n (DUO)<\/p>\n Kinda like a slinky.<\/p>\n Remember slinkies?<\/p>\n They are basically “springs” that do things like travel down a\u00a0flight of steps or appear to levitate for a period of time after it\u00a0has been dropped, etc. Boring on the surface, but endlessly fun to\u00a0play with. (Which is why over 350 million have been sold in the\u00a0past 70 years.)<\/p>\n That’s what my newsletter is:<\/p>\n A slinky.<\/p>\n It ain’t sexy at all on the surface.<\/p>\n But, once you get the hang of it, it’s endlessly fun. (What’s not\u00a0fun about writing emails that are a blast to write, make lots of\u00a0sales, and only takes about 15 minutes per day?)<\/p>\n Unlike BSO’s, there are few “tactics” to celebrate.<\/p>\n Nothing “ninja” to brag about.<\/p>\n No “push button riches” claims in sight.<\/p>\n But, everything inside is designed to put lots of extra sales in\u00a0your pocket.<\/p>\n Example:<\/p>\n The April issue (which goes to print next week).<\/p>\n It has a bonus training from one of Canada’s top copywriters (who\u00a0also learned at the feet of the great Ted Nicholas and used to\u00a0write for Clayton Makepeace’s site — he ain’t no fluke) showing\u00a0you how he bangs out hundreds — if not thousands — of extremely\u00a0profitable emails each year for himself and his clients using no\u00a0hard mental effort whatsoever. It’s a strategy billion dollar\u00a0companies like Hallmark use, and if you are someone who struggles\u00a0with ideas and just wants to write your emails fast and move on\u00a0with your day (while still making way more sales) it’s gonna open a\u00a0whole new world of easy profits for you.<\/p>\n But, a word of warning:<\/p>\n This bonus training is not a BSO at all.<\/p>\n It’s pure DUO.<\/p>\n (The whole issue is DUO.)<\/p>\n ’tis a slinky, not a Lego Space Port or whatever.<\/p>\n Subscribe here to get it, while there’s still time:<\/p>\n