{"id":9710,"date":"2015-03-27T06:30:40","date_gmt":"2015-03-27T13:30:40","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9710"},"modified":"2015-03-27T06:30:40","modified_gmt":"2015-03-27T13:30:40","slug":"how-to-profit-from-scammers-liars","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-to-profit-from-scammers-liars\/","title":{"rendered":"How To Profit From Scammers &#038; Liars"},"content":{"rendered":"<p>Came a question from an &#8220;Email Players&#8221; subscriber:<\/p>\n<blockquote><p><strong>&#8220;Was wondering if you had any pointers on hooks. I&#8217;m in the weight\u00a0loss and muscle building niche. As you know there is a lot of hype\u00a0and false claims. I don&#8217;t want to go down that road. I don&#8217;t want\u00a0to say stuff like lose 8lbs in 8 days and have women fall over you.\u00a0Do you have any pointers on developing a hook with some umph yet\u00a0not a load of bull or hype. I really want to stay away form the\u00a0lose xlbs in x days or crazy abz in x days.&#8221;<\/strong><\/p><\/blockquote>\n<p>Now, his question is about his specific niche.<\/p>\n<p>But, really, a lot of markets have this problem.<\/p>\n<p>And there are two answers:<\/p>\n<p style=\"padding-left: 30px;\">1. Realize there are many other &#8220;hot buttons&#8221; you can be hitting\u00a0other than dropping pounds, picking up chicks, etc. There&#8217;s a whole\u00a0breadth of human emotions, and each one is an email\/hook<\/p>\n<p style=\"padding-left: 30px;\">2. See the April &#8220;Email Players&#8221; issue<\/p>\n<p>(Which goes to print next week.)<\/p>\n<p>Why?<\/p>\n<p>Because I reveal how to not only use all the big, bold claims in\u00a0your emails and still be 100% believed and trusted&#8230; but also how\u00a0to &#8220;harness&#8221; all the lies, deceit, and nonsense your competitors\u00a0are using to put more shiny new rupees in your hot little\u00a0pocketseseses.<\/p>\n<p>I don&#8217;t care what market you&#8217;re in, either.<\/p>\n<p>The tip I reveal works for all of them.<\/p>\n<p>And, believe it or not, it has worked for decades &#8212; in fact, part\u00a0of it is something I learned while studying some Eugene Schwartz\u00a0ads. (Even though he slathered some of his ads with hypey language \u00a0&#8212; complete with a fat exclamation point at the end of each\u00a0sentence).<\/p>\n<p>OK.<\/p>\n<p>&#8217;nuff of this clap-trapping.<\/p>\n<p>If you want in in time, do the hustle on over to:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Came a question from an &#8220;Email Players&#8221; subscriber: &#8220;Was wondering if you had any pointers on hooks. I&#8217;m in the weight\u00a0loss and muscle building niche. As you know there is a lot of hype\u00a0and false claims. I don&#8217;t want to go down that road. I don&#8217;t want\u00a0to say stuff like lose 8lbs in 8 days [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9],"tags":[],"class_list":{"0":"post-9710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9710"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9710\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}