{"id":9721,"date":"2015-04-02T21:30:01","date_gmt":"2015-04-03T04:30:01","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9721"},"modified":"2015-04-02T21:30:01","modified_gmt":"2015-04-03T04:30:01","slug":"deleting-emails-faster-than-hillary-during-a-scandal","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/deleting-emails-faster-than-hillary-during-a-scandal\/","title":{"rendered":"Deleting Emails Faster Than Hillary During A Scandal"},"content":{"rendered":"<p>Came a question in the private Facebook group of paying customers:<\/p>\n<blockquote><p><strong>&#8220;Would you also be broadcasting live to the people in\u00a0this 60-day series (they already get 1 a day) or would you wait\u00a0until they &#8220;graduate&#8221; from that series before adding them to the\u00a0live broadcast list? Concerns being &#8211; dont want to confuse them\u00a0with concurrent multiple parallel offers. But also don&#8217;t want to\u00a0dilute my broadcast power by putting all my best leads (buyers)\u00a0into a long autoresponder sequence.&#8221;<\/strong><\/p><\/blockquote>\n<p>A veddy good question.<\/p>\n<p>And soooo deliciously <em>timely<\/em>, too.<\/p>\n<p>The answer?<\/p>\n<p>(Well, one possible answer, at least)<\/p>\n<p>I am a fan (because I&#8217;ve seen what it does to sales over and over\u00a0and over again&#8230;) of selling only one thing to one person. In\u00a0other words, I try to avoid (99% or the time) sending two or more\u00a0offers to someone. I like them to buy product A before pitching\u00a0product B, and so forth.<\/p>\n<p>One of the reasons for this is what&#8217;s called &#8220;list burnout.&#8221;<\/p>\n<p><strong>It&#8217;s the email equivalent of <span style=\"text-decoration: underline;\">physical<\/span> burnout.<\/strong><\/p>\n<p>With physical burnout, you get tired, depressed, unmotivated, find\u00a0it hard to sleep, sex drive dries up, and a whole list of other\u00a0symptoms. With list burnout you get people deleting emails faster\u00a0than Hillary Clinton during a scandal.<\/p>\n<p>That means your list instantly deleting your emails.<\/p>\n<p>(Even if they would otherwise be interested.)<\/p>\n<p>Unmotivated to read your emails.<\/p>\n<p>And, yes, not even thinking of buying from your emails.<\/p>\n<p>The solution:<\/p>\n<p>If you have them in a sequence selling product A, &#8220;arrange it&#8221; so\u00a0that you don&#8217;t send them broadcasts selling Product B until after\u00a0they&#8217;ve bought product A or have shown they will never buy product\u00a0A by getting to end of the sequence and not buying.<\/p>\n<p><strong>Something you can easily do with AwProTools.<\/strong><\/p>\n<p>It&#8217;s completely automated, too.<\/p>\n<p>You don&#8217;t have to manually go inside Aweber and move people, or\u00a0make them opt-in again, or even let them know they are being moved\u00a0to another list.<\/p>\n<p>It&#8217;s all seamless.<\/p>\n<p>Done behind the scenes.<\/p>\n<p>And, can ratchet up ye olde sales fast.<\/p>\n<p>(While avoiding list burn out.)<\/p>\n<p>And that&#8217;s just one a many features.<\/p>\n<p>(See my email from this morning for more.)<\/p>\n<p>Best part?<\/p>\n<p>Until Sunday at midnight you can (1) try AwProTools free for\u00a014-days (zero obligation, use it and abuse it all you want for two\u00a0weeks) and (2) Get it at a special Ben Settle discount normally\u00a0reserved only for &#8220;Email Players&#8221; subscribers.<\/p>\n<p>If you want in, scoot on over to this affiliate link:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\/emailcandyland\" target=\"_blank\" rel=\"noopener\"><strong>www.EmailPlayers.com\/emailcandyland<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Came a question in the private Facebook group of paying customers: &#8220;Would you also be broadcasting live to the people in\u00a0this 60-day series (they already get 1 a day) or would you wait\u00a0until they &#8220;graduate&#8221; from that series before adding them to the\u00a0live broadcast list? Concerns being &#8211; dont want to confuse them\u00a0with concurrent multiple [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-9721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9721"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9721\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}