{"id":9746,"date":"2015-05-31T06:30:00","date_gmt":"2015-05-31T13:30:00","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9746"},"modified":"2015-05-31T06:30:00","modified_gmt":"2015-05-31T13:30:00","slug":"why-the-law-of-reciprocity-is-a-crock","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-the-law-of-reciprocity-is-a-crock\/","title":{"rendered":"Why The Law Of Reciprocity Is A Crock"},"content":{"rendered":"<p>Producer Jonathan and I get down and dirty ripping apart the so-called &#8220;law of reciprocity&#8221; in today&#8217;s Ben Settle Show.<\/p>\n<p>Here&#8217;s a small taste of what&#8217;s inside:<\/p>\n<ul>\n<li><strong>A secret way of &#8220;arranging&#8221; it so when people buy your first product, they immediately and automatically (no sales pitch even necessary in many cases) buy your second, third, fourth, and future products.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>How old school door-to-door salesmen would use the law of reciprocity (correctly, not the current Internet goo-roo way) to get people to eagerly open the door for them to sell their wares. (And, where people would look forward to seeing the salesman again later.)<\/li>\n<\/ul>\n<ul>\n<li><strong>What a &#8220;pity sale&#8221; is, and why you should avoid doing them. (Like the Dark Side of the Force &#8212; they seem like a quick and easy way to make sales, but they&#8217;ll backfire on you and drain your bank account fast.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What your favorite goo-roo doesn&#8217;t get about the popular &#8220;marketing&#8221; book &#8220;Influence: The Psychology Of Persuasion&#8221;.<\/li>\n<\/ul>\n<ul>\n<li><strong>Why the so-called law of reciprocity is a shoddy foundation to build a business on.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>The difference between buyers and customers. (And which one is worth more to you over the course of your life.)<\/li>\n<\/ul>\n<ul>\n<li><strong>How the law of reciprocity attracts the bottom-of-the-barrel people to you.<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Why people who obsess over the law of reciprocity have a hyper-scarcity mindset.<\/li>\n<\/ul>\n<ul>\n<li><strong>The only reason to give away a bribe or premium in exchange for opting in to your list. (Hint: If you&#8217;re doing it so you think someone will &#8220;reciprocate&#8221; and buy from you, you&#8217;re basically stepping over dollars to pick up pennies &#8212; do it for this reason we talk about instead, and watch how much higher quality of opt-ins you get.)<\/strong><\/li>\n<\/ul>\n<ul>\n<li>What you should be weary of when studying the best, highest-paid salesmen and marketers. (Doing what some of these blokes do will send you into the poor house lickety split. Here&#8217;s why&#8230;)<\/li>\n<\/ul>\n<ul>\n<li><strong>And lots, lots, (lots), more&#8230;<\/strong><\/li>\n<\/ul>\n<p>Here&#8217;s where to download it:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.BenSettleShow.com\/antipreneur\" target=\"_blank\" rel=\"noopener\"><strong>www.BenSettleShow.com\/antipreneur<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producer Jonathan and I get down and dirty ripping apart the so-called &#8220;law of reciprocity&#8221; in today&#8217;s Ben Settle Show. Here&#8217;s a small taste of what&#8217;s inside: A secret way of &#8220;arranging&#8221; it so when people buy your first product, they immediately and automatically (no sales pitch even necessary in many cases) buy your second, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-9746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=9746"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/9746\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=9746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=9746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=9746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}