Want to hear something weird?<\/p>\n
About 4 years ago I was publishing a print newsletter called “The Crypto Marketing Newsletter” and, one day, I sent a free issue of it to my entire buyers list. Not just the newsletter subscribers, but anyone who bought anything from me whose snail mail address I had in my grubby little hands. Anyway, even though this particular issue was free, one person sent the issue back unopened (stuffed in another envelope) with a note saying “don\u2019t charge my card, I\u2019m not a subscriber\u2026”<\/p>\n
Does his skepticism of my free gift sound a bit extreme?<\/p>\n
I don\u2019t think so.<\/p>\n
I can\u2019t even blame the guy.<\/p>\n
It\u2019s a \u201csurvival mechanism.\u201d<\/p>\n
I mean, let\u2019s face it\u2026 a lot of people really ARE pulling fast ones and using tricks and shady deals to make an extra buck. And it only gets worse as the economy gets deeper into trouble.<\/p>\n
I learned this lesson all over again a few months ago.<\/p>\n
We launched a new business in the golf market.<\/p>\n
And, lo and behold…<\/p>\n
The skepticism was off the charts.<\/p>\n
(Even though with our offer there was no possible way they could be scammed or taken, all the risk was on us in every way.)<\/p>\n
The point?<\/p>\n
Skeptics make up a huge part of just about every market.<\/p>\n
Do you know how to sell to them?<\/p>\n
No?<\/p>\n
Well, in tomorrow’s “Ben Settle Show” podcast I explain (1) why we should ALL be skeptical all the time of everything anyone and everyone says (yes, you should be extra skeptical of me as well) and (2) one thing you can do to cut right through even the most skeptical of skeptics.<\/p>\n
It airs tomorrow.<\/p>\n
In the meantime?<\/p>\n
Download prior episodes here:<\/p>\n