Quiz time:<\/p>\n
What’s the most deplorable word in the dictionary?<\/p>\n
I’ll give you a hint…<\/p>\n
It doesn’t start with an “f”, an “n”, or a “c”.<\/p>\n
And another hint…<\/p>\n
If you use this word, in ANY context to your email\u00a0list, in your marketing, or in any other way, you are almost\u00a0*guaranteed* to offend a bunch of people (especially the overly\u00a0emotional weak-minded who look for things to be offended by), get a\u00a0ton of opt-outs, and, if you do it right, get a pile of hate and\/or\u00a0troll mail so fresh, you’ll be able to see the steam coming off it\u00a0like the steam that comes off my dog’s poop during her chilly\u00a0morning walk.<\/p>\n
Anyway, make no mistake about it:<\/p>\n
This “swear” word is the most offensive of them all.<\/p>\n
It’s polarizing.<\/p>\n
It charges people with emotion.<\/p>\n
And, I use it a LOT in tomorrow’s “Ben Settle Show” podcast.<\/p>\n
So don’t touch that dial, my little droogie.<\/p>\n
While you’re waiting, download past episodes here:<\/p>\n