Recently someone wrote the above thread title in that powerhouse of direct response marketing knowledge and experience:<\/p>\n
The Warrior Forum.<\/p>\n
The guy said basically this:<\/p>\n
He’s been pouring over swipes from all the great direct response copywriters. But, that Gary Bencivenga (universally considered the world’s greatest living copywriter, with the 40+year track record of controls to prove it) ads are long-winded, don’t flow well, and have no salesmanship.<\/p>\n
He’s certainly entitled to his opinion.<\/p>\n
And, he’s probably a decent fellow.<\/p>\n
(It’s not illegal for him to be wrong, after all.)<\/p>\n
I only bring this up to warn you that if you’re thinking about checking out the “Legends of Direct Response” DVD’s I’ve been yapping about all day… and you share the above warrior forum guy’s opinion on Gary Bencivenga’s ads, don’t bother.<\/p>\n
Gary’s talk is business-changing in so many ways.<\/p>\n
(His red shirt teaching is especially profitable.)<\/p>\n
But, people wandering the goo-roo casino won’t get it… Will think it long-winded… And, will say it teaches no real salesmanship. (Just like the warrior forum guy thought of Gary’s ads.)<\/p>\n
So anyway, if that’s you, don’t buy.<\/strong><\/p>\n I’m dead serious about this, too.<\/p>\n Just leave it alone.<\/p>\n Save your money.<\/p>\n And, go ye back to the warrior forum.<\/p>\n For everyone else?<\/p>\n I highly suggest checking it out here:<\/p>\n