{"id":9910,"date":"2015-05-03T09:30:54","date_gmt":"2015-05-03T16:30:54","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=9910"},"modified":"2015-05-03T09:30:54","modified_gmt":"2015-05-03T16:30:54","slug":"how-video-sales-letters-manipulate-your-brain","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-video-sales-letters-manipulate-your-brain\/","title":{"rendered":"How Video Sales Letters Manipulate Your Brain"},"content":{"rendered":"

If you use video sales letters, you’ll love this…<\/p>\n

I was reading about a website run by Applied Neuro Technologies\u00a0titled “The Affects Of TV on Your Brain” — about how video\u00a0(specifically TV, but methinks this applies to online video, too,\u00a0if done right) alters a person’s state of consciousness, making you\u00a0more open to suggestions (i.e. persuasion, buying, etc).<\/p>\n

Here’s how it works:<\/p>\n

First, TV induces low alpha waves in your brain.<\/p>\n

This puts your brain in a relaxed, meditative state, and way more\u00a0open to suggestion. And although in small doses this is good since\u00a0it makes you more relaxed and even more insightful… too much of\u00a0it makes you unfocused, prone to daydreaming, and unable to\u00a0concentrate for very long. (The analogy is, it’s similar to staring\u00a0at a blank wall.)<\/p>\n

How long does this process take?<\/strong><\/p>\n

According to a 1969 experiment by one Herbert Krugman…<\/p>\n

Less than one minute.<\/p>\n

That’s all it takes for your brain to switch from Beta waves\u00a0(active, rational, logical thinking) to Alpha waves (unfocused,\u00a0suggestible, etc). In other words, watching TV shuts down the part\u00a0of your brain responsible for logical thought and activates the\u00a0part that makes you more prone to suggestion (persuasion).<\/p>\n

Is it the same for online video sales letters, etc?<\/strong><\/p>\n

I have no idea.<\/p>\n

But that might explain a little bit why people will hyper buy stuff\u00a0from infomercials, videos, etc, and be more open to suggestion to\u00a0buy things they wouldn’t normally buy.<\/p>\n

Anyway, food for thought, my little Droogie.<\/p>\n

Oh, and speaking of infomericals:<\/p>\n

One of the most well-received Titans of Direct Response trainers\u00a0was Greg Renker — the guy whose infomericals generated $1.8\u00a0billion per year in direct response for brands\u00a0like Proactiv, Principal Secret, and Tony Robbins’ Personal Power.\u00a0He was also in the inaugural class at the Direct Response Hall of\u00a0Fame… Has received awards from Ad Age, Fortune, and Inc.\u00a0Magazine, the Horatio Alger Association, and the Electronic\u00a0Retailing Association… And his countless media appearances\u00a0include The Wall Street Journal, People, “Good Morning America,”\u00a0“CBS This Morning,” “NBC Nightly News,” “60 Minutes,” and “20\/20.”<\/p>\n

i.e. he knows how to make money via marketing.<\/p>\n

And, LOTS of it.<\/p>\n

There are dozens of lessons you can apply directly to your business\u00a0(whether you’re just starting out fresh off the turnip truck, or a\u00a0seasoned business owner) from Greg’s talk.<\/p>\n

But time’s growing short with this.<\/p>\n

The deadline is tonight at midnight (PST).<\/p>\n

If you order from my affiliate link below, you not only get the\u00a0Titans DVD’s… but you also get $5,974.00+ in “for real value”\u00a0bonuses (i.e. people paid that much to access them, but you get\u00a0them free, yours to keep forever, just for trying the Titans DVD’s).<\/p>\n

Here is the link:<\/p>\n

www.EmailPlayers.com\/titans<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> Here’s more info on the bonuses I will send you (at my expense, and yours to keep, even if you were to refund the Titans DVDs — that means you cannot lose on this):<\/p>\n

1. Crypto Marketing Secrets book<\/strong><\/p>\n

This is the entire 30-issue run of The Crypto Marketing Newsletter.<\/p>\n

(Which ran from early 2010 through mid 2012).<\/p>\n

This book is not for sale anywhere else. Less than 50 people — give or take — on the planet possess it (and if you are one of the few who already has it, simply give this second copy away to a colleague as a gift or as a contest bonus, or sell it on eBay if you want).<\/p>\n

NOTE:<\/p>\n

This is a *physical* book that will be sent by mail.<\/p>\n

(At my expense).<\/p>\n

Retail value: $810.00 (30-issue run, each issue costed $27)<\/p>\n

2. The Agora Tapes<\/strong><\/p>\n

Last December Agora Financial ($200 million dollar publisher of books, newsletters and, now, health supplements) flew me in to Baltimore to teach their copywriters and editorial writers about:<\/p>\n