A little while back, Producer Jonathan Rivera (who produces my\u00a0podcast) asked me to look at his ad for this podcast services.<\/p>\n
So I did.<\/p>\n
And then I told him:<\/p>\n
“The problem isn’t with the copy, the problem is who the copy is\u00a0written to.”<\/strong><\/p><\/blockquote>\n
In other words:<\/p>\n
He was trying to create demand.<\/p>\n
(Sell people on wanting to do a podcast.)<\/p>\n
But, as I told him, it’d be much easier and more profitable to talk\u00a0only to people who (1) want to start a podcast but have no idea how\u00a0and (2) people who already have podcasts but are frustrated with\u00a0all the details of making it work, sound good, get new listeners\u00a0tuning in, monetizing it, yada yada yada.<\/p>\n
Anyway, that’s when I had an idea.<\/p>\n
An awful idea.<\/p>\n
The elBenbo got a wonderful, *awful* idea.<\/p>\n
And that idea was to critique Producer Jonathan’s ad on the air,\u00a0live, hot-seat style. The result was what we both considered to be\u00a0an extremely valuable podcast episode where we get deep inside the\u00a0psychological side of copywriting\u2026 and I show him (and, thus, the\u00a0audience) how to pull out dozens of email ideas for whatever you\u00a0sell.<\/p>\n
Anyway, that episode airs tomorrow.<\/p>\n
I’ll let ya know when it’s on iTunes.<\/p>\n
In the meantime, check out our past shows here:<\/p>\n