This is a training I gave to a group of professional radio programmers and producers about how to engage and sell to skeptical prospects in sales letters and ads.

Some of the secrets in this rare, advanced training include:

• How to “jimmie” your ads so even boring and lame products sound exciting.

• How to sell in a way where people don’t even realize they are being “sold.” (This secret was discovered years ago by a world-class social psychologist. Here’s how to use it in your copywriting.)

• A sure-fire way to get someone’s attention in your ads every single time. (Believe it or not, this makes it almost neurologically impossible to ignore your ads!)

• How to make your sales letters stick out like a sore thumb in hyper-competitive, “cut-throat” markets.

• An old door-to-door vacuum salesman’s persuasion “formula” that works like gangbusters in written sales letters today.

• How to instantly “flip” your new email subscribers into paying customers.

• A secret way of writing ads that almost FORCES people to believe even your most outrageous claims.

• How the world’s most successful trial lawyer “sold” juries on siding with his clients. (Even when they were guilty as sin.)

• How to use an ordinary bottle of cough medicine to make writing your ads at least TWICE as fast (and easy) as it is now.

• A “dignified” (and tasteful) way to use gut-wrenching fear in your advertising.

• How to instantly get people emotionally involved in your ads and sales letters. (This secret is used in memory training classes all the time. And makes it very hard for people NOT to read every word of your ads.)

• How to create urgency without using phony countdown scripts or deadlines.

• And lots more…

You can listen now in streaming audio or MP3 download below…

10 “No-Brainer” Ways To Engage & Sell To Skeptics (47:13):