Free copywriting & marketing tips, articles and MP3 interviews for serious business owners
From the monthly archives:
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If you have an ad with several pages of bullet points, and want to make those bullets easier to follow and less mundane to look at — as well as get people who’d normally skim over them to perk up and pay attention — then try this.
Let’s say you are selling an ebook on copywriting [...]
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I’m a big fan of studying other kinds of writers besides just “copy” writers - especially political writers.
Which is why I’m always urging people to read political authors, books and blogs. The farther right or left the better, the more radical the better.
Case in point…
Right now you almost can’t turn on the radio or TV [...]
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