From the monthly archives:

August 2006

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A little while back I was doing a three-way call with a client and his web designer about how we should position the email opt-in form on one of his sales letters.
He didn’t want to go with a pop-up window, a hover ad or anything like that.
Nor did he really like the idea of having [...]

If you would like to learn an almost fool proof way to get people anxiously and eagerly reading your ads, then this article will show you how.
It’s really no mystery anymore that people hate being sold.
We all love to buy, but none of us really likes to be sold.
I mean, think about it. How [...]

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