Your daily marketing addiction
Who would have thunk it?
Even government bureaucrats are realizing simple, easy-to-read language results in more “sales.”
Think I’m joking?
Then check out this USA Today article.
Washington state lawmakers tripled the revenue they receive from one of their (many) business taxes simply by wording the tax in “plain English.”
Amazing, isn’t it?
And let’s face it.
If a bunch of dorky politicians can use this “secret” to make money…anyone can.
Besides “the nuts and bolts” of writing copy… it seems a lot of people who read this blog want to know the business side of things — how to make a living writing ads for clients.
I’ve never pretended to be an expert on this subject.
Especially since I don’t do a lot of “client” work anymore.
And on the rare occassion when I do accept a new client, it’s because they found me by word-of-mouth.
Even so, I do know of at least one powerful (and free) resource that can help you find quality clients.
It’s a report called “Make More Money By Writing Less” by a direct mail copywriter named Richard Armstrong.
You probably won’t hear much about Richard Armstrong in the usual copywriting “echo chambers.”
But he’s been in the copywriting business for a long time and knows it inside and out.
He has written direct-mail letters for publications like Smithsonian, Prevention, Men’s Health, Kiplingers, The New Republic, The American Spectator and National Review.
And several years ago he invented an extremely simple way to attract more clients, better clients, and, most importantly, better-paying clients — no matter who you are or where you’re at in your business now.
Anyway, you can download this report by going to:
and clicking on the navbar that says, “free gift for copywriters.”
Make sure you check it out today, while it’s still up.
It’s only seven pages long, and yet it’s some of the best advice on getting and dealing with clients you’ll ever see.
