From the monthly archives:

January 2007

Why Copywriting Doesn’t Work

by Ben Settle on January 18, 2007 · 9 comments

in Copywriting And Marketing

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Last summer I met a copywriter from the U.K. named Adam Carroll.
Adam works with some of the big name direct mail copywriters and has sent me links to ads from guys like Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, and Jim Rutz.
Anyway, instead of hoarding these ads for myself, I thought it’d be fun to [...]

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