If you haven’t seen my last two “remote control swipe file” posts you can get them here:

http://bensettle.com/blog/remote-control-swipe-file

http://bensettle.com/blog/remote-control-swipe-file-part-2

Now, for the “grand finale.”

When I originally prepared part 3 of this “trilogy” of swipe file blog posts, it was simply too much information to fit in one post.

Or even five blog posts, for that matter.

So I instead put all this great information in a report titled:

“How To Create An Instant Million-Dollar Swipe File”

This report reveals over a dozen ways to instantly build a swipe file fit to bursting with ads that have raked in millions and millions of dollars.

Most of these resources are either free or dirt-cheap (many are given to you directly from my own files).

And you’ll never run out of successful ads to study, model or get ideas from again.

Anyway, to get this report simply go to:

Free Swipe File Report

And fill in your name and primary email address.

You’ll get both the report and my new swipe file ezine — which includes a whole bunch more swipe file ads and resources (that I deliberately left out of the report).

So the best is yet to come.

But that’s it for now.

Next time… something totally different than swipe files!

Real quickly:

I just uploaded an audio interview I did with million-dollar copywriter John Anghelache about swipe files.

If you don’t know John, he’s easily one of the best copywriters around.

And one of the things that makes him one of the best in the game is not how big his swipe file is… but how he *uses* it.

You see, it’s one thing to have a swipe file of great ads… but it’s something else to be able to use it to create one winning ad after another… almost at will.

Only a small handful of copywriters really have this “knack” down — and John is one of them.

In this 100% free interview you’ll learn the secret of how he “swipes” his way to writing ads that pull tens of millions of dollars in sales for his clients — and how you can easily do the same thing.

NOTE: This interview is no longer available.

However, you can access it in Appendix 1 of The Copywriting Grab Bag.

Oscar (NOT his real name) writes:

“I was hoping to receive more tips and free advice. [You] seem to send mostly promo’s for other people’s stuff. I don’t want to buy anything. I just want to learn from what’s available on the net for free. If I want to pay for anything, I’ll sign up for a course at my community college to learn about copywriting.”

Sigh.

Forget for a second that I barely ever sell anything to my list (and shame on me for that!)

That when I do send an offer it’s NEVER in a way where I’m just tossing poop at you hoping some will “stick.”

Or that you can probably count the number of community college teachers who can write copy on one hand.

Let’s forget all that for a second and get to the heart of “Oscar’s” REAL problem:

His “allergy” to selling.

It’s almost spooky how many so-called “business owners” have this condition.

Frankly, it doesn’t make sense.

How can anyone possibly hope to sell their own products or services… if they shriek like scared little girls when someone sends them a sales pitch?

Maybe I’m wrong here. But I don’t see how someone can be a good seller if they’re not a good buyer.

For example:

How else are you going to know how it feels to stare at an order form, credit card in hand, hearing those two voices in your head — one telling you to buy, the other telling you to put it off until “later”?

Seems to me unless you experience that feeling yourself (and often), you won’t know how to silence the “procrastinator” voice and magnify the “buyer” voice in your prospect’s mind.

Whatever the case, here’s some FREE advice for anyone who goes into cardiac arrest when someone — GASP! — tries to “sell” them something:

Quit being such a pussy and READ the sales pitches.

ALL of them — good, bad or ugly.

Why?

For one thing, you might learn something.

Heck — you may even BUY something.

And when that happens, make sure you keep that ad and dissect it line by line.

Figure out exactly what it did to sell you… and then start using it in YOUR ads.

Trust me, it’ll be one of the best “copywriting” educations you ever get.

And it won’t cost ya a dime.

Ben Settle