From the monthly archives:

October 2007

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Democrats Suck at Copywriting?

by Ben Settle on October 28, 2007 · 2 comments

in Copywriting And Marketing

… According to an internal Dem memo they kinda do.
And believe it or not, this memo contains a pretty good copywriting lesson:
www.thehill.com/leading-the-news/internal-dem-memo-faults-party-message-2007-10-26.html
Especially note the last couple paragraphs. Kind of interesting advice for anyone who writes copy.
And here I thought politicians never offered anything of value.
Whoda’ thunk it?

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I Have Fleas

by Ben Settle on October 28, 2007

in Copywriting And Marketing

NOTE: The following has nothing to do with copywriting, marketing or business. We’ll get back to that stuff next time.
Last week we got a new dog (”Zoe”, the dog at the right) from the local dog shelter.
Zoe came “built in” with lots of good stuff.
Like, for example, she was already house trained (er, [...]

Below is an audio interview with my friend Michael Senoff (hardtofindseminars.com) about how to quickly create high-quality info products you can sell for $100, $500, even $1,000 or MORE.
As you’ll see, with Michael’s methods you don’t need to be an “expert” at anything.
You don’t need any fancy speaking or editing skills.
And you certainly don’t need [...]

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