My new book The Copywriting Grab Bag is finally ready.

And for the next 24 hours I’m practically giving it away.

Here are the details:

This book contains all the best chapters of my no-longer-published eBook The Copywriters Cheat Sheet, plus 9 appendixes of interviews with some of the world’s savviest copywriters and marketers.

Some of these interviews are on my site.

And some are totally exclusive.

The exclusive interviews are with:

• Ken McCarthy (Of “The System Seminar” fame).

• Doberman Dan Gallapoo (Who used to work with the late, great copywriter Gary Halbert).

• Mike Winicki (A direct marketing genius).

• David Deutsch (I recently read on John Carlton’s blog that David had 6 controls running simultaneously back in September — dang!).

• Brian Clark (Of copyblogger.com — one of the most-visited blogs on the entire Internet).

Here are a few comments about this book when I gave it away free (and BEFORE I added the valuable appendix interviews):

Ben…your blog is always a great read, and your “Copywriter’s Cheat Sheet” book definitely kicks ass on each of its 300 pages. In fact I’d go as far to say it’s one of the very few valuable resources on the net worth downloading – and way better than 99% of the stuff I’ve bought over the past 12 months. Keep up the great work…

- Simon Johansson
www.BillionDollarCopywriter.com

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Your “Copywriter’s Cheat Sheet” e-book was solid. Had me glued to the computer for a couple hours.

-Matt Marshall, Direct Response Copywriter
www.mattmarshallcopy.com
www.lookgoodwithnoshirt.com

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Your “Copywriter’s Cheat Sheet” book is more valuable than 97.9% of the books I’ve paid money for. In fact, I haven’t even read the whole thing and I’m already putting your tips to work on an ad I’m writing.

-Mike Low
www.killermarketingtactics.com

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Ben, your free “Copywriters Cheat Sheet” book is great stuff. The info in it is worth over $100. In fact, I’ve paid $79 and $99 for far less good info.

-John Gilger, Freelance Copywriter
www.jgilger.com

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And just yesterday Ken McCarthy sent me this email:

“Awesome! I LOVE the book.”

OK, so what’s the price?

Right now the book sells for $97 on Amazon.com.

This is actually a screw-up (on my part) — as I originally intended to price it that high, but recently decided to lower it to $49.95 to make it more accessible to people.

However, it will probably take about a month or so for the new price to filter through the system.

Whatever the case, I promised a special discount to my blog readers.

So, for the next 24 hours (and the next 24 hours ONLY) you can get this book for just $19.95 plus $7.50 shipping & handling (14.50 if you live outside the US.)

NOTE: THIS SPECIAL DISCOUNT OFFER HAS ENDED.

Click Here To Grab Your Copy At The Regular Price Today

I was recently asked the following question about email copywriting:

Hi Ben,

I just wanted to take a minute to compliment you on your email messages. They always sound so personal and never like a list message. What is your secret for doing that so well?

If there’s any “secret”, it’s simply studying what the email copywriting masters do.

Below are my three all-time favorite email marketers.

I save everything they send in their own folders in my email program.

Whenever I’m “stuck” for an idea, I simply browse through their stuff and the answer usually comes within a few minutes.

And if you get on their lists and read what they send, I think you’ll find your emails become FAR more effective (and profitable).

Here they are:

1. Ken McCarthy

Ken’s forgotten more about email marketing than most of us will ever know.

I can’t think of one email of his (even when purely promotional) that I didn’t read all the way through. In fact, it was by reading his emails that I had one of my biggest copywriting breakthroughs.

Here’s an excerpt about email marketing from his interview in my Copywriting Grab Bag book:

…yes, email is free. But, if you just send people crap, or self serving stuff, they will very, very, very quickly decide that your emails are not worth reading. And you and I probably both know guys with massive — supposedly massive — email lists…, “Oh, I got a 100,000 on my list….” How many of those people actually read anything you send them anymore?

And I don’t do a lot of promotions for other people, but when I do, people are always surprised because they’re like, “Wow… your conversion rate is just crazy. It’s exponentially higher than anybody else that promoted this thing. What’s going on?

Well, I don’t waste my customers’ time with nonsense. And so when I do say something, they tend to at least consider it and it’s credibility. So you’re either adding to your credibility with each email or reducing your credibility. It’s almost like an “on/off” switch. You can make your credibility deeper and deeper, so that there it’s incremental. But in terms of losing your credibility, that’s an “off” switch. And once that switch is off, that’s it. You’re not going to turn that back on with another email. It’s over.”

Powerful stuff, eh?

And that one tip alone is possibly the single most valuable email marketing lessons you’ll ever hear.

I hope you enjoy it, internalize it and, of course, use it.

BTW, you can see Ken’s email marketing “in action” (save and study EVERYTHING he sends) by signing up on his list at:

www.KenMcCarthy.com

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2. Ray Edwards

Sometimes I’m just in awe of Ray’s email writing.

Why?

Because he has the rare ability to get you reading through his emails even when he’s pitching something you couldn’t care less about. And even when a dozen other people are trying to sell you the same thing.

He has the “cut through the clutter” knack down pat.

His brilliance is not only in his “writing”, but also in the structures he uses.

And that’s why I recommend reading and studying Ray’s emails in microscopic detail.

You can check it out yourself by getting on his email list at:

www.RayEdwards.com

BTW, Ray also has a brilliant teaching about how to cut down on your spam complaints by sending MORE emails.

You can read it at:

Is Email Marketing Dead?

And last (but FAR from least)…

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3. Matt Furey

In my humble opinion, Matt Furey’s ezine is the “Cosmo” of email marketing.

Just like you can always get the hottest and most effective headline ideas on the cover of “Cosmo” magazine, you can always get the hottest and most effective email ideas in Matt Furey’s daily emails.

Matt’s stuff is so good many people I know (myself included!) have bought a bunch of his products just because of his emails (without even reading the real “sales letters”).

What’s his secret?

I wish I knew!

All I know is he can jab at your hot buttons like nobody else.

And you can learn a LOT about email marketing by studying Matt Furey’s emails and buying his products (yes, buy some of his products, if for no reason than to see great examples of product development).

Anyway, you can get on his list at:

www.MattFurey.com

OK, that’s it for today.

There are a lot of other great email marketers out there besides the above.

But these are the three I study most.

I highly recommend you check them out, too.

P.S. Another great email resource is top direct response copywriter, Doug D’Anna.

When you sign up for his “A-List” ezine you get a free report “7 Proven Profit Triggers for Email Copywriters”. This awesome report has had a dramatic impact on my writing.

You can sign up for his A-List at:

www.DougDanna.com