Recently, I got a copy of Ken McCarthy’s newest book:
Your Business And Your Life”
I have since read it (cover to cover) 9 times — and am now on my 10th.
I suspect I’ll read it several more times before I’m through with it.
And you know what?
I am now going to do my best to persuade YOU to read it, too.
In fact, I think this book is so important for Internet marketers, copywriters and anyone selling online, I’m going to give you a valuable gift just for looking at it — even though I have no affiliate, joint venture, or other financial interest in whether you buy it or not.
I’ll tell you more about this gift in a minute.
For now, let me tell you a little bit about the book.
First of all, this book contains 57 in-depth marketing, business and copywriting lessons that were originally private letters to Ken’s “System Club” members.
If you don’t already know, The System Club is the most exclusive (and expensive — over $1,000 per year!) Internet marketing organization in the world.
You cannot join unless you:
1.) Attend a live System Seminar training (a $2,000+ price tag) or…
2.) Are personally invited.
Its membership includes some of the world’s most elite marketers (such as Gary Bencivenga, for example), many of who are amongst the richest business people on the planet.
And these System Club Letters — while extremely short and easy to read — are D-E-E-P.
Seriously.
I’m starting to think of Ken McCarthy as the “Socrates” of Marketing.
Reason why is because I’ve read a LOT of Ken’s writings.
I went through his “Advanced Copywriting For Serious Info Marketers” course multiple times.
I’ve had several phone conversations and email exchanges with him.
And one thing I’ve noticed about Ken is this:
Just like the great thinkers of old, there are the lessons you see on the “surface” — like the solid marketing and copywriting principles, the life-or-death importance of positioning, the personal and financial rewards of selling with integrity, etc.
And then there’s the stuff “between the lines” you can only get by peeling back the onion (so to speak) and taking a closer look.
Yes, you can learn a LOT from the surface stuff.
But the “under layer” stuff can literally change your life.
Such as the chapter in The System Club Letters about why a VERY high number of marketing pros (that make millions of dollars per year) are raging jazz fans.
Or his lesson about the dangers of participating in the latest guru-of-the-month’s “feeding frenzy” (where you send your list the exact same message as dozens of other affiliates within a very tight time period).
Or the “un-sexy” way he gets exponentially higher conversion rates than other affiliates when he sells other peoples’ products.
Frankly, I almost think chapter 52 (titled, “In Praise Of Fathers”) should be required reading for anyone in business.
Why?
Because this one chapter alone teaches you more about business ethics, prosperity and success than any course, seminar, or coaching program ever could.
Those are just a few examples.
Again, there are 57 lessons in all.
And they cover everything from Internet marketing and copywriting to direct mail and general business advice.
Anyway, I know this is getting dangerously close to sounding like a “sales pitch.”
And in a way, I guess it is.
You see, I believe every marketer should read this book.
And that’s why, to “encourage” you to get it, I’m going to do something that may seem strange.
I’m going to make an offer for a product I don’t even sell.
Here’s what I mean:
Last summer, Ken let me interview him for a book I was writing.
And, unlike a lot copywriting instruction today, his interview contains dozens of advanced copywriting lessons you can actually USE — and not just read, nod and file away.
And make no mistake about it:
Ken has a LOT to say on this subject.
Even though he’s mostly known for being an Internet marketing pioneer, he’s also one of the best copywriters on the planet.
For example:
He literally gets “fan mail” about his ads from Gary Bencivenga (who’s universally called the greatest living copywriter) and Marty Edelston (founder of one of the world’s biggest direct mail companies).
Dan Kennedy has been using samples of Ken’s work for years in his teachings and seminars — including in his best-selling copywriting book, “The Ultimate Sales Letter.”
And when Agora Publishing (another direct mail powerhouse) needed someone to teach the first (and most important) lesson of their advanced copywriting course… the first two people they called were the legendary Jay Abraham… and Ken McCarthy.
So Ken definitely knows his stuff.
And some of the things we talked about in this interview include:
- How to write money-making ads right out the gate — without needing any copywriting books, formulas or swipe files.
- A scientifically proven way (recently discovered by neurologists) to transform your frustration with writing ads into boundless creative energy.
- A $13 book (not even about copywriting) that can teach you more about writing irresistible bullet points than most advanced copywriting seminars.
- Why tossing your order forms on the street can increase your response by as much as 30%.
- How to use your telephone to double your sales without doing any tele-marketing or even dialing any numbers.
- An “almost fool proof” way of knowing if the market is going to respond to your ads before testing it or showing it to anyone.
- What Ken learned from corresponding with the late (great) copywriting genius Eugene Schwartz.
- How to create professional looking Internet video ads on a “shoestring” budget.
- A single, “magic word” (often used with CNN newcasts) that will have your prospects glued to your ads — even with a hundred other ads competing for their attention.
- A secret way to use your TV set to raise your IQ by 10 points. (And without even turning it on!)
- How the legendary copywriter Mel Martin wrote ads so powerful people would order from them without even knowing what the price was.
And a whole lot more.
Anyway, here’s the deal:
If you buy “The System Club Letters” book (it only costs $20), and then email me your receipt at ben (at) bensettle.com, I will send you the MP3 of my interview with Ken… and I will send it to you free.
Again, I do NOT have a joint venture or affiliate arrangement with Ken on his book.
Whether or not you buy it has no impact on my finances either way.
I just really believe this book can make a dramatic difference in any business owner’s life.
You can grab your copy of “The System Club Letters” at:
