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From the monthly archives:
August 2008
Just got this question about finding joint venture partners.
Since this is such a hot topic (and a great way to build businesses) I thought you might find my answer to his question helpful in setting up your own deals.
Here goes:
QUESTION: I am brand new to copywriting and the Internet and wanted to know if you [...]
Just a heads up:
I’m going to be interviewing a top direct response marketing designer for my site.
This is something I’ve been keen on doing for a LONG time, now.
Why?
Because, even though you won’t hear it talked about much in the copywriting “echo chambers”, design has HUGE implications on your advertising.
In fact, Gary Bencivenga (universally considered [...]
Just got off an extremely profitable “master mind” call with Ryan Healy, John Angel, Ray Edwards and Daniel Levis.
And while the stuff we talk about is mostly proprietary… I can reveal one hum-dinger of a resource we discussed anyone in business can use.
Go to:
www.HardToFindSeminars.com
(You have to opt-in)
Then go directly to the interview about negotiating (you’ll [...]
The following may sound like marketing “heresy.”
But I swear it’s true.
And, if you are nervous about not having a ton of testimonials for your product or service, I think you will find it quite helpful.
Anyway, here’s a question I just got and my answer:
QUESTION: “Ben, I am just entering my market and my product [...]
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Do you read “Inc. Magazine”?
If so then, over the past few issues you may have noticed a full page ad (perfect your swipe file) with a couple really intriguing elements to it.
I don’t know exactly how well it’s pulling (although it has been running for a least two or three months, plus I’m seeing it [...]
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Got a great question from a guy using audio in his marketing.
He put together an awesome little piece selling his service in his local community, but he wasn’t getting any action, and he couldn’t figure out why.
He knows audio works (it’s used by everyone from Ken McCarthy to sell his $2,000+ System Seminar each year… [...]
Recently, Matt Gillogly had Ryan Healy and me on his Christian entrepreneur radio show.
We talked about things like copywriting, how to sell by mail, how to get inside your prospect’s “head”, using psychological triggers in your ads, and more.
We also touched upon why the usual copywriting tricks and “choke holds” don’t always work, and can [...]
A few weeks ago I had a long chat with one of my copywriting “heroes”:
Daniel Levis.
Besides writing a weekly column for Clayton Makepeace’s website (one of the most visited copywriting sites on the entire Internet), he also happens to be one of the Internet’s top copywriting superstars, and is near-legendary for getting his clients as [...]
Okay, this is probably a tad controversial.
So let me begin by saying I am against spam.
I hate it as much as anyone.
And it sucks how spammers ruin it for us legitimate emailers.
In fact, because of these idiot spammers I may have to change my email address.
BUT…
… at the same time, it can’t hurt to observe [...]
