Free copywriting & marketing tips, articles and MP3 interviews for serious business owners
From the monthly archives:
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site? Fill in your name and email to your right (where it says “Free Copywriting Newsletter”), and I’ll send you a (semi) daily copywriting tip each and every week. Plus, you’ll also get a FREE copy of my advanced copywriting eBook… “The Copywriter’s Crib Sheet.” Your information is 100% safe, and [...]
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As a comic book geek, my “fanboy” hairs stood up with this news:
Zack Snyder — who directed the brilliant “300″ and upcoming “Watchmen” movies — wants to direct the movie version of “The Dark Knight Returns”.
This story is about an older, out-of-shape Batman who comes out of retirement due to rising crime and violence.
It’s psychologically [...]
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Got a funny swipe file story to share with you.
At least, I think it’s funny.
Some people reading this — especially anyone who mindlessly swipes online sales letters — probably won’t find it funny.
Anyway, here’s what happened:
Recently, a copywriter emailed me an ad he insisted I just “had to put in my swipe file” from some [...]
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Since it’s Christmas Eve, I want to tell you about a present.
A present that can make a HUGE impact on your business next year.
You can grab it now at:
www.TerryDean.org/merry-christmas-2
This is an extremely valuable video Terry Dean made about the internal workings of his business.
In fact, there is so much pure content and “for real” useful [...]
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Ever watch that movie “Bonnie & Clyde”?
Pretty gruesome movie.
Especially the end — when ol’ B&C get sprayed with bullets.
And while it may be gruesome…
… it’s a perfect “metaphor” for copywriting.
Because, you see, many of the best ads are almost ALL bullets.
They “spray” their customers with lots and lots and lots of bullets [...]
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A while back, I wrote a strange blog post about Twitter.
It listed 10 “tweets” I wrote that generated more feedback, direct messages and emails than the others.
I actually wrote the post for my own amusement, and didn’t think anyone would think anything of it either way.
Well, I was wrong.
Because soon after, I got an email [...]
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Saturday’s email about 24’s copywriting secrets struck a small nerve.
Been getting emails from lots of 24 fans (yep, the Tony Almada thing shocked me, too)…
… as well as from people saying how dumb I am for wasting my time watching the “boob tube” at all.
In fact, some people are all but telling me my TV [...]
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Do you ever watch the TV show 24?
I LOVE “24.”
In my humble opinion, it is by FAR one of the best TV shows ever made.
Not only because of its endless entertainment value…
… but also (you knew this was coming, didn’t you?) because of its many sales letter lessons.
In fact, you can use 24 as a [...]
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This may sound dorky…
… but one of my favorite ways to “unwind” is watching old cartoons on YouTube.
And recently I came across one of my childhood favorites — “Commander McBragg.”
I get such a kick out of this dude.
His show starts with an image of a revolving globe and the title “The World of Commander McBragg.” [...]
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Do you remember waaaay back in August, when I told you I’d be interviewing a professional direct response copywriting design expert?
And that, if you submitted your questions, I’d ask them on your behalf?
And that, not only would I ask your questions, but I’d also plug your URL on the interview to boot?
Well, it’s finally up [...]
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