Emails, emails, emails.
‘O how I love emails.
They’re short, they’re sweet.
And the smackeroos they make is
‘Oooo such a treat.

Okay, I KNOW that was just about the dorkiest poem ever written.

But it’s 100% true.

I love email, I’m a big fan of email marketing, and today, I’m going to give you some extremely helpful tips on the subject I call:

“9 Dumb-Dumb Email Mistakes”

However, before you read them, just know this:

I call them “dumb” since they have cost me a lot of moolah. In other words, they are dumb for me to use. Maybe they work for you, but they’ve my hurt sales big time.

Remember, what works for me may NOT work for you.

So that said, here are my 9 dumb-dumb email mistakes to avoid:

1. Only mailing when you have something to sell

2. Following the herd (what everyone else is doing)

3. Being a controversy ‘fraidy cat

4. Caring what marketers (especially copywriters) think

5. Doing teasers, instead of full emails

6. Not being yourself — “warts” and all

7. Not having fun 🙁

8. Spending too much time writing your emails

9. Swiping other peoples’ emails instead of being original

OK, there’s a LOT more than that.

But if you simply avoided doing those 9 things for 30 days, I can almost promise you will see your sales go up, your traffic spike, and have new opportunities thrust your way you didn’t even know EXISTED before.

That’s been my case.

And I suspect it would happen for you, too.

Ben Settle

P.S. There’s also a 10th mistake I forgot to add:

Trying to get really good at this without guidance.

At least, this has been my experience. I used to sit there and try to “reverse engineer” certain marketers’ emails to see what made them “tick” with little or no success.

In fact, that would backfire on me and hurt my results.

Of course, maybe it’s different with you.

Maybe you’re a natural born email butt-kicker.

But if you want to learn some powerful tips from an email marketing master, check out the interview I did with Terry Dean in The Copywriting Grab Bag.

He’s one of the original email marketing pioneers.

And he really has email marketing down to a **science**.