Oscar (NOT his real name) writes:
“I was hoping to receive more tips and free advice. [You] seem to send mostly promo’s for other people’s stuff. I don’t want to buy anything. I just want to learn from what’s available on the net for free. If I want to pay for anything, I’ll sign up for a course at my community college to learn about copywriting.”
Sigh.
Forget for a second that I barely ever sell anything to my list (and shame on me for that!)
That when I do send an offer it’s NEVER in a way where I’m just tossing poop at you hoping some will “stick.”
Or that you can probably count the number of community college teachers who can write copy on one hand.
Let’s forget all that for a second and get to the heart of “Oscar’s” REAL problem:
His “allergy” to selling.
It’s almost spooky how many so-called “business owners” have this condition.
Frankly, it doesn’t make sense.
How can anyone possibly hope to sell their own products or services… if they shriek like scared little girls when someone sends them a sales pitch?
Maybe I’m wrong here. But I don’t see how someone can be a good seller if they’re not a good buyer.
For example:
How else are you going to know how it feels to stare at an order form, credit card in hand, hearing those two voices in your head — one telling you to buy, the other telling you to put it off until “later”?
Seems to me unless you experience that feeling yourself (and often), you won’t know how to silence the “procrastinator” voice and magnify the “buyer” voice in your prospect’s mind.
Whatever the case, here’s some FREE advice for anyone who goes into cardiac arrest when someone — GASP! — tries to “sell” them something:
Quit being such a pussy and READ the sales pitches.
ALL of them — good, bad or ugly.
Why?
For one thing, you might learn something.
Heck — you may even BUY something.
And when that happens, make sure you keep that ad and dissect it line by line.
Figure out exactly what it did to sell you… and then start using it in YOUR ads.
Trust me, it’ll be one of the best “copywriting” educations you ever get.
And it won’t cost ya a dime.
Ben Settle
