Copywriting For Women

Last week I got this extremely interesting question:

“Ben, I am just starting out in marketing and copywriting. I am a woman and notice most of the teachers and experts you discuss are male! I learn best from women and not men (no offense!). But I have come to trust your judgement and so Ben, are there any women marketers you recommend learning from? Are there any books by women on amazon or websites for copywriting? Thanks!”

First of all, there is NO offense taken.

It’s true most of the stuff I read and talk about is from guys like me — highly competitive, “Type-A” dudes with testosterone oozing out our ears.

These also tend to be the clients I mostly write ads for, too.

But that doesn’t mean I don’t study women marketers.

In fact, I’ve learned a LOT from women marketers and copywriters.

And as a nice change of pace, I thought it’d be fun to list a few of my favorite women marketers and why I read their stuff.

There are obviously many more worth studying than the ones below — and I invite you to list your favorite female marketers/copywriters and their sites (even if it’s your site) in the “comments” section below.

For now, here’s my short list:

1. Kim Krause Schwalm

Kim is an “A-List” copywriter I first heard about while watching Gary Bencivenga’s magnificent “100 Seminar” DVD’s.

She writes ads for a bunch of the top direct response companies like Boardroom, Soundview, KCI and more.

Now, as far as I can tell, she isn’t doing the “guru” thing.

BUT… you can still read a bunch of her control ads and some interviews she did with AWAI at:

By the way, make absolutely SURE you read the section on her site (in the articles section) titled: “Analysis: ‘Women’s Health Letter’.”

It’s just a gold mine of advanced copywriting info.

2. Marcia Yudkin

Even though I have never met Marcia, I’ll always be grateful for her “help.”

You see, back in 2002 — when all I knew about copywriting is it sounded cool — I literally found her site on accident and it was a total Godsend.

Not only does she have some awesome copywriting, marketing and publicity articles on her site… but her stuff got me started on the right “foot” and firmly grounded in the fundamentals.

Plus, she linked to the late, great Gary Halbert — whose products and newsletters have completely changed my life since.

I can’t recommend Marcia’s site enough:

3. Lynn Terry

Lynn Terry is a full-time Internet Marketer and “super affiliate” with over 10 years of experience in online business and marketing.

You can spend hours on her website poring over all the information on just about every Internet marketing topic you can imagine — from affiliate marketing, SEO and PPC… to social media (“Web 2.0″), email and traffic tips.

Plus, she was even gracious enough to contribute content to my recent “Affiliate Trump Card” product (an invaluable tip if you’re a ClickBank affiliate).

You can read her site at:

And finally…

4. Carline Anglade-Cole

If you read Clayton Makepeace’s excellent site then you likely already know about Carline.

She’s another “A-List” copywriter with controls for the big league mailers and her ezine is “must reading” (IMHO, at least).

In fact, I believe the issue she wrote on bullets should be printed out, stuffed in a binder and studied over and over and over again.

Just awesome, awesome stuff.

You can check out her site and ezine at:

OK, there’s my short list of women marketers.

Again, there are a whole bunch more than this.

And that’s why if you’d like to add any other women marketers’ sites to the list (especially if it’s YOUR own site) feel free to link to it in the comments section below — along with a short (3-5 sentences) description of what the site is about.

Not only will this help those who learn best from women… but us guys sometimes have to write for female audiences and, well, we can use all the help we can get

Ben