How To Sell With Audio Interviews

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I’m a HUGE fan of using audio to sell with.

This is mostly from working on several projects with Michael Senoff (www.hardtofindseminars.com) and seeing how he almost effortlessly uses audio to sell high-ticket products and services.

It’s also because of some interesting facts I’ve learned about neurology and how people process information.

Plus, let’s face it:

Talking is a LOT easier than writing.

And, in some cases, a lot more effective, too.

But here’s the thing:

While audio can work wonders for your sales if you know what you’re doing… it can murder your sales (and credibility) if you don’t.

For example:

One of the biggest mistakes you can make when doing audio interviews is (ironically) talking.

If there’s one thing you MUST know about doing audio interviews (especially if you’re selling something) it’s this:

People couldn’t care less about what YOU think or have to say.

I know that sounds harsh.

But it’s a fact.

And it’s a very important fact if you want your audio interviews to lead to sales.

Ideally, you want to get them into an almost trance-like state — where they’re telling powerful stories, teaching valuable lessons, and giving your listeners far more than they expected.

That’s why, as soon as you ask a question, the best thing you can do is shut up.

Let them do all the heavy lifting and be the “star” of the show.

I can tell you from my own results that the difference in the quality of your audio interviews (and in the sales you get) can be like night and day.

In fact, here’s a little “rule of thumb” to go by when doing audio interviews:

The less you say, the more money you’ll make.

It can’t get any easier than that, can it?

For more advanced tips and tactics for using audio interviews to sell with, check out the interview with Michael Senoff below…

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Part #1 (41:10):

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Part #2 (40:54):

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