Interview With A Swipe File Expert

by Ben Settle on July 19, 2007

Real quickly:

I just uploaded an audio interview I did with million-dollar copywriter John Anghelache about swipe files.

If you don’t know John, he’s easily one of the best copywriters around.

And one of the things that makes him one of the best in the game is not how big his swipe file is… but how he *uses* it.

You see, it’s one thing to have a swipe file of great ads… but it’s something else to be able to use it to create one winning ad after another… almost at will.

Only a small handful of copywriters really have this “knack” down — and John is one of them.

In this 100% free interview you’ll learn the secret of how he “swipes” his way to writing ads that pull tens of millions of dollars in sales for his clients — and how you can easily do the same thing.

NOTE: This interview is no longer available.

However, you can access it in Appendix 1 of The Copywriting Grab Bag.

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