Do you read “Inc. Magazine”?
If so then, over the past few issues you may have noticed a full page ad (perfect your swipe file) with a couple really intriguing elements to it.
I don’t know exactly how well it’s pulling (although it has been running for a least two or three months, plus I’m seeing it pop up on some Internet sites exactly “as is.”)
But it’s got an extremely cool headline with some killer “before and after” pictures.
Won’t say much for the design of the ad or the copy (although it does mention the media outlets it’s been featured on).
But the headline and photos alone are powerful.
Anyway, enough babbling, here it is if you’d like to see it:
Ben
P.S. For more info on how to use your swipe file (the right way — and without breaking the law), check out the interview I did with John “Angel” Anghelache at:
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Hi Ben
great information on your site. I know copywriters and other creatives have been using swipe files for years and they are such a great tool. Over recent years other professionals have started “borrowing” the swipe file concept and are now using it for creative inspiration in their own industries.
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