It’s kind of funny to think about.
But a lot of highly successful online marketers still market like it’s the 1990’s. By that I mean, still using pop ups, still using plain text emails, still not encouraging people to subscribe to a blog feed (and instead insist on capturing emails in an auto-responder) and still refusing to drink the social media kool-aid.
Case in point:
A couple years ago I wrote bullets for a seminar ad.
Actually, it was for the CD’s of the seminar.
And the seminar had some of the world’s richest and most successful Internet marketers teaching (and attending). I specifically remember the guy holding the seminar saying (more or less):
“Most 7-figure online businesses are just doing the basics — squeeze page, follow up emails, and a sales letter…”
That’s not to say you can’t use the fancy stuff.
Or even social media (which is highly overrated).
No, the point is the basics still work.
And they work better than anything else.
Forget them and die…
P.S. The next Crypto Marketing Newsletter issue (which goes to print in less than a week from now) is ALL about the basics.
But, not just any old basics.
Basics most have forgotten.
Or, even if you know them, I would bet green money you are not using them all. To prove it, I’m including a short 26 page booklet that explains this in a way that is fun, educational and so powerful it has been recommended by advertising legends like David Ogilvy and Gary Bencivenga.
Subscription info at: